AgEmerge Podcast 185 with Ty Brown | Incremental Improvements Transform Farm Operations
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In this episode of the Ag Emerge Podcast, host Monty Bottins sits down with Ty Brown, sixth-generation farmer and equipment dealer from Mulberry, Indiana, to explore how incremental innovations are transforming modern farm operations. Ty shares his journey from a family farm founded in 1864 through a devastating tornado in 1965, to building a multi-brand equipment dealership—Drago Indiana Horsch—that now serves over 1,400 customers. He details his bold pivot to drones for foliar applications, using them in tandem with a spray plane to optimize coverage, especially near tree lines and in challenging terrain. A key theme is his relentless focus on efficiency: reducing input costs by 60% through non-GMO soybeans, repowering older tractors like John Deere 8960s, and investing in reverse osmosis water systems to enhance foliar nutrition and herbicide performance. Ty emphasizes the importance of continuous learning through peer groups like APEX and TPAP, and how exposure to diverse farming philosophies—from regenerative to large-scale conventional—has shaped his hybrid, data-driven approach. His farm now integrates cover crops, precision spraying, and real-time monitoring via sap meters and Ops Center, all aimed at lowering input costs to under $170 per acre while maintaining high yields. The episode closes with a powerful message: success in agriculture comes not from radical leaps, but from thoughtful, iterative improvements grounded in real-world experimentation and collaboration. Key takeaways include: (1) Use reverse osmosis water to dramatically improve foliar and herbicide efficacy, (2) Repower and reuse older tractors to cut capital costs by 50–70%, (3) Adopt a hybrid model combining drones and planes for flexible, efficient spraying, (4) Attend diverse peer conferences to gain cross-tribal insights, (5) Test new practices on a small scale before scaling, (6) Prioritize soil health and cover crops to reduce input dependency, (7) Use data from tools like sap meters and Ops Center to guide real-time decisions, and (8) Embrace a mindset of continuous, incremental improvement over revolutionary change.
Use reverse osmosis water to boost foliar and herbicide effectiveness, reducing chemical needs by up to 40%.
Repower and reuse older tractors like John Deere 8960s to save 50–70% on capital costs compared to new models.
Implement a hybrid drone-and-plane spraying system for flexible, efficient coverage, especially near obstacles.
Attend diverse peer conferences (APEX, TPAP, AcresUSA) to gain cross-tribal insights and avoid echo chambers.
Test new practices on a small scale before full-scale adoption to build confidence and data.
…and 3 more takeaways available in PodZeus
The Power of Foliar Nutrition and Water Quality
“My goal was to increase the bricks level in the corn plant with the drip irrigation. And I could only get it one higher, but a foliar nutrition and boom, I could double it.”
From Farm to Dealership: Building Drago Indiana Horsch
Ty recounts how the family farm evolved into a successful equipment dealership after a 2004 pivot to selling Drago corn heads. Despite being small farmers with no formal dealer status, persistence and a unique branding strategy—inspired by 'The Purple Cow'—led to rapid growth, eventually expanding to include Horsch planters and Honeybee equipment.
Aviation as a Service Advantage
“It takes us two hours to get out there, whereas it would take nine and a half hours to drive.”
The Business Mindset: From Lifestyle to Enterprise
Ty explains how running a dealership taught him rigorous financial discipline—accrual accounting, real-time cash flow tracking, and monthly profit monitoring—skills he’s now applying to improve farm record-keeping and decision-making.
Peer Learning: The Value of Diverse Conferences
“You don’t have to be tribally no-till. You don’t have to be tribally organic. You don’t have to be tribally regenerative. It’s like, okay, how can we just essentially do less?”
“Roundup will kill you tomorrow. Paraquat will kill you today.”
“You don’t have to be tribally no-till. You don’t have to be tribally organic. You don’t have to be tribally regenerative. It’s like, okay, how can we just essentially do less?”
“You’ve got a sandbox where you’re trying the really wild things. And then you have kind of the next iteration where it’s a, we have a good chunk we’re going to try and then intentionally goes into your entire cropping operation.”
Host
Guest
Ty Brown
person
Drago Indiana Horsch
organization
Reverse Osmosis
other
John Deere 8960
product
Horsch
organization
Green Lightning
other
Purdue University
organization
Drip Tape
product
APEX Conference
other
Revolution Drones
product
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