Episode 2190 - Eban’s Bakehouse: Gourmet Artisan Breads
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In this episode of The Ash Said It Show, host Ash Brown welcomes Eric, co-founder and CEO of Iban's Bakehouse, a gourmet artisan bread company specializing in gluten-free products. The conversation dives into the origins of the brand, inspired by Eric's wife and born out of a personal need for accessible, high-quality gluten-free flour. Eric shares the challenges of building the business over 15 years, including moments of doubt and the relentless grind of delivery and production. He discusses the sensory integrity they prioritize—especially texture and taste—despite the constraints of gluten-free baking. The episode also touches on future ambitions, like crafting sourdough, and highlights the empowering nature of home baking in today’s world. Eric offers heartfelt advice to novice bakers: embrace the process, trust your journey, and never let anyone tell you what you can’t achieve.
Gluten-free baking has evolved from a niche challenge to a mainstream, empowering practice.
Authentic taste and texture should never be compromised, even in specialty dietary products.
Persistence through doubt is essential—many successful ventures begin with uncertainty.
Home baking fosters independence and connection to food, especially in a world with rising food sensitivities.
Personal passion, especially when rooted in family and purpose, drives long-term business success.
Welcome & Introduction
Ash Brown opens the show with gratitude to listeners, celebrates over 2,100 episodes and half a million streams, and introduces Eric, co-founder and CEO of Iban's Bakehouse.
Origins & Name Inspiration
“Well, my wife. Well, congratulations. That is a huge accomplishment. Thank you. That is beautiful.”
Gluten-Free Flour Innovation
Eric discusses the development of their gluten-free all-purpose flour, addressing the growing demand for accessible, nutritious alternatives to traditional wheat-based products.
Challenges & Persistence
“There was. I mean, and it was, it was a grind. I mean, it was, and if we weren't delivering, we were.”
Future Goals & Dream Projects
Eric shares his aspiration to master sourdough baking, acknowledging its complexity and the challenge it presents for gluten-free formulations.
“Just watch. Watch what I do. Watch me make it happen. Watch me make history.”
“You look them square in the face. You tell them don't believe me. Just watch.”
“There was. I mean, and it was, it was a grind. I mean, it was, and if we weren't delivering, we were.”
Host
Guest
Eric
person
Iban's Bakehouse
organization
Ash Brown
person
Gluten-Free All-Purpose Flour
product
Sourdough
other
Mother's Day
other
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