#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

In this throwback episode of Awkward Silences, host Erin May welcomes Ruby Pryor, founder of Rex, a UXR and strategic design consulting firm, to discuss the critical topic of quantifying research impact. Pryor introduces a four-level framework for measuring research influence: insights, optimization, prioritization, and strategy—ranging from foundational user understanding to shaping corporate direction. She emphasizes that while optimization yields quick, measurable wins, strategic impact requires long-term visibility and collaboration. Pryor advocates for researchers to take credit for their work, document commitments to change, and connect their findings to business metrics like revenue and cost savings. She shares compelling examples, such as preventing customer support costs through early usability fixes and avoiding wasted development time on unviable features. The conversation also explores cultural nuances in research, particularly the high-context communication styles in Southeast Asia, and the importance of storytelling and relationship-building in demonstrating impact. Pryor concludes with actionable advice: track impact rigorously, collaborate early with stakeholders, and leverage LinkedIn to engage with strategic design communities. The episode offers practical guidance for researchers at all career stages, from early-career professionals assessing organizational fit to seasoned practitioners aiming for strategic influence. Key takeaways include the need to move beyond product metrics to dollar-value impact, the value of documenting stakeholder commitments, and the importance of understanding organizational DNA when choosing where to specialize. Pryor’s insights are especially relevant in today’s economic climate, where research must prove its business value. The discussion underscores that research impact isn’t just about data—it’s about narrative, credibility, and positioning UX research as a strategic asset.