The Most Beautiful Taco Bell in the World
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This episode of Bay Curious explores the iconic Taco Bell in Pacifica, California—a fast-food restaurant built on stilts directly on the beach, surrounded by natural beauty and steeped in local history. Reporter Gabriela Glick and host Olivia Allen Price journey to the site, tracing its origins back to the 1972 opening of an A&W root beer restaurant, which was the first commercial structure on the beach and sparked community debate over public access and coastal development. The A&W’s legacy paved the way for the Taco Bell, which replaced it in 1985 and later evolved into a beachside cantina serving margaritas and soft tacos. The story unfolds against the backdrop of California’s landmark Proposition 20, which established the California Coastal Commission to protect public access and regulate development. The episode examines the tension between preserving unique cultural landmarks and the looming threat of sea level rise, with experts warning that the building may eventually be unsustainable. Despite its precarious location, the Taco Bell remains a beloved local institution and a symbol of California’s complex relationship with its coastline.
The Taco Bell in Pacifica is a rare example of a commercial structure on the beach, made possible by grandfathering under California’s Coastal Act.
Proposition 20 (1972) created the California Coastal Commission, one of the world’s most protective coastal management systems, in response to unchecked development.
The building’s future is uncertain due to sea level rise, with projections suggesting it could be at risk in 100–200 years.
Local history and community sentiment play a key role in preserving unique places like the beachside Taco Bell.
The restaurant’s evolution from A&W to Taco Bell reflects broader shifts in American fast food and coastal culture.
…and 3 more takeaways available in PodZeus
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Arrival at the Beachside Taco Bell
“This Taco Bell is legendary. TikTokers can't resist it and Bay Area locals are no different.”
History of the A&W and the Beachfront Debate
“Who are the beaches for? The restaurant was like an open invitation for others who wish to park their businesses on the beach.”
The A&W Era: 70s Vibes and Local Memories
“The image of it is burned into my memory banks. It had a shag, a brown shag carpet, dark wood paneling.”
From A&W to Taco Bell: A Cultural Shift
The A&W closed in 1985 and was replaced by a Taco Bell, which later became a cantina serving alcohol. The episode explores the bittersweet transition and the enduring appeal of the location.
“In my mind, yeah, it's inevitable that at some point... You'll be spending so much time, you know, responding to the wave attack and the wave damage in the storms that it won't make any more sense economically.”
“It's a challenging location and when you're that close to the surf zone and you get big storms, the waves are going to come up and eventually with sea level rise, you're going to have some serious issues.”
“This Taco Bell is legendary. TikTokers can't resist it and Bay Area locals are no different.”
Host
Guests
Taco Bell
brand
Pacifica
place
A&W
brand
Proposition 20
other
Charles Lester
person
California Coastal Commission
organization
Lindemar Beach
place
Nancy Cook Long
person
KQED
organization
Deb Wong
person
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