Marc Augsburger, MBA, BSN, RHCEOC, President and CEO of Edgerton Hospital and Health Services

Becker’s Healthcare Podcast21mApril 15, 2026

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AI-Generated Summary

Mark Augsburger, President and CEO of Edgerton Hospital and Health Services in Wisconsin, shares his journey from a 37-year nursing career to leading rural healthcare in small communities. He emphasizes his deep connection to rural life, having grown up in a town of 5,500 and spent years working in critical access hospitals across the Midwest. Since joining Edgerton in 2021, he has spearheaded significant growth—including new specialty services like robotic orthopedics, chronic pain management, and a seven-day urgent care clinic—fueled by a $3.5 million state infrastructure grant. His leadership focuses on financial sustainability, community health needs assessments, and expanding access through strategic recruitment, telehealth, and strong patient engagement. Augsburger highlights the importance of continuous community education, high-quality care, and collaboration within networks like the National Rural Hospital Association and Wisconsin’s rural health cooperatives. He stresses that rural hospitals must remain agile, data-driven, and committed to both clinical excellence and long-term planning to thrive in an increasingly complex healthcare landscape.

Key Takeaways
1

Secure funding and infrastructure grants to enable physical and service expansion in rural hospitals.

2

Leverage word-of-mouth and reputation for high-quality care to attract specialists and clinicians.

3

Prioritize community health needs assessments every three years to guide strategic planning and financial stability.

4

Invest in telehealth and outpatient services (e.g., telepsychiatry, sleep labs) to expand access without expanding physical footprint.

5

Build strong clinical networks and collaborate regionally to improve quality and share best practices.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

Introduction and Background of Mark Augsburger

Laura Deirda introduces Mark Augsburger, President and CEO of Edgerton Hospital and Health Services, and begins with his professional journey from registered nurse to rural hospital leadership.

2:00
3 min

Why Rural Healthcare? A Personal and Professional Calling

Augsburger shares his deep-rooted connection to rural communities, tracing his passion back to his upbringing in Bluffton, Ohio, and his early career as a nurse in small-town hospitals.

5:00
5 min

Strategic Growth at Edgerton Hospital: Infrastructure and Services

We were able to transform 5,000 square foot into a lovely new multi-use clinic area... and we've just extended that another 20 miles away from us.

Highlight
10:00
5 min

Recruiting Clinicians in Rural Areas: The Power of Reputation and Networks

We have been able to grow mostly by word of mouth... and what has really helped us is our strong commitment to patient engagement, patient safety and very high patient quality.

Highlight
15:00
6 min

Future Priorities: Financial Stability, Community Engagement, and Strategic Planning

You don’t pay attention to marketing, especially in healthcare. Unless you need the service... it’s continuous community engagement and education that helps work with the financial stability of your facility.

Highlight
High-Impact Quotes
You don’t pay attention to marketing, especially in healthcare. Unless you need the service... it’s continuous community engagement and education that helps work with the financial stability of your facility.
Mark Augsburger16:59
Viral: 95.0
We have been able to grow mostly by word of mouth... and what has really helped us is our strong commitment to patient engagement, patient safety and very high patient quality.
Mark Augsburger14:04
Viral: 90.0
We were able to transform 5,000 square foot into a lovely new multi-use clinic area... and we've just extended that another 20 miles away from us.
Mark Augsburger6:57
Viral: 85.0
Speakers

Host

Laura Deirda

Guest

Mark Augsburger
Topics Discussed
Rural Healthcare Leadership90%Financial Sustainability in Critical Access Hospitals90%Community Health Needs Assessment85%Clinical Quality and Patient Satisfaction85%Hospital Infrastructure Expansion85%Patient Engagement and Community Outreach80%Recruitment of Rural Clinicians80%Telehealth and Digital Health Services70%
People & Brands

Mark Augsburger

person

25xPositive

Edgerton Hospital and Health Services

organization

18xPositive

Governor's Healthcare Infrastructure Grant

other

3xPositive

Family Medicine

other

3xPositive

Board of Trustees

organization

2xPositive

Swing Bed Program

other

2xPositive

Bluffton, Ohio

place

2xPositive

National Rural Hospital Association

organization

2xPositive

Orthopedic Services

other

2xPositive

Executive Team

organization

2xPositive

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