Marc Augsburger, MBA, BSN, RHCEOC, President and CEO of Edgerton Hospital and Health Services
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Mark Augsburger, President and CEO of Edgerton Hospital and Health Services in Wisconsin, shares his journey from a 37-year nursing career to leading rural healthcare in small communities. He emphasizes his deep connection to rural life, having grown up in a town of 5,500 and spent years working in critical access hospitals across the Midwest. Since joining Edgerton in 2021, he has spearheaded significant growth—including new specialty services like robotic orthopedics, chronic pain management, and a seven-day urgent care clinic—fueled by a $3.5 million state infrastructure grant. His leadership focuses on financial sustainability, community health needs assessments, and expanding access through strategic recruitment, telehealth, and strong patient engagement. Augsburger highlights the importance of continuous community education, high-quality care, and collaboration within networks like the National Rural Hospital Association and Wisconsin’s rural health cooperatives. He stresses that rural hospitals must remain agile, data-driven, and committed to both clinical excellence and long-term planning to thrive in an increasingly complex healthcare landscape.
Secure funding and infrastructure grants to enable physical and service expansion in rural hospitals.
Leverage word-of-mouth and reputation for high-quality care to attract specialists and clinicians.
Prioritize community health needs assessments every three years to guide strategic planning and financial stability.
Invest in telehealth and outpatient services (e.g., telepsychiatry, sleep labs) to expand access without expanding physical footprint.
Build strong clinical networks and collaborate regionally to improve quality and share best practices.
…and 3 more takeaways available in PodZeus
Introduction and Background of Mark Augsburger
Laura Deirda introduces Mark Augsburger, President and CEO of Edgerton Hospital and Health Services, and begins with his professional journey from registered nurse to rural hospital leadership.
Why Rural Healthcare? A Personal and Professional Calling
Augsburger shares his deep-rooted connection to rural communities, tracing his passion back to his upbringing in Bluffton, Ohio, and his early career as a nurse in small-town hospitals.
Strategic Growth at Edgerton Hospital: Infrastructure and Services
“We were able to transform 5,000 square foot into a lovely new multi-use clinic area... and we've just extended that another 20 miles away from us.”
Recruiting Clinicians in Rural Areas: The Power of Reputation and Networks
“We have been able to grow mostly by word of mouth... and what has really helped us is our strong commitment to patient engagement, patient safety and very high patient quality.”
Future Priorities: Financial Stability, Community Engagement, and Strategic Planning
“You don’t pay attention to marketing, especially in healthcare. Unless you need the service... it’s continuous community engagement and education that helps work with the financial stability of your facility.”
“You don’t pay attention to marketing, especially in healthcare. Unless you need the service... it’s continuous community engagement and education that helps work with the financial stability of your facility.”
“We have been able to grow mostly by word of mouth... and what has really helped us is our strong commitment to patient engagement, patient safety and very high patient quality.”
“We were able to transform 5,000 square foot into a lovely new multi-use clinic area... and we've just extended that another 20 miles away from us.”
Host
Guest
Mark Augsburger
person
Edgerton Hospital and Health Services
organization
Governor's Healthcare Infrastructure Grant
other
Family Medicine
other
Board of Trustees
organization
Swing Bed Program
other
Bluffton, Ohio
place
National Rural Hospital Association
organization
Orthopedic Services
other
Executive Team
organization
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