Wyatt Gilmore of Grant Stone

Blamo!1h 7mApril 13, 2026

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AI-Generated Summary

In this intimate and revealing episode of Blamo!, host Jeremy Kirkland sits down with Wyatt Gilmore, founder of Grant Stone, to explore the origins, philosophy, and craftsmanship behind the acclaimed footwear brand. Gilmore shares his unconventional journey—from a brief stint in China at age 19 to spending nearly a decade immersed in the family-run factory in Taiwan and Xiamen, where he learned the intricacies of shoemaking from the ground up. He candidly discusses the deep family ties to Alden, the myths surrounding 'made in America' quality, and the reality that exceptional craftsmanship can thrive anywhere with the right people, processes, and attention to detail. The conversation dives into the cultural and emotional weight of materials like suede and shell cordovan, challenges long-standing stereotypes about durability and care, and reveals how Grant Stone’s success stems from quiet innovation, customer trust, and a commitment to making truly wearable, long-lasting shoes. The episode also touches on pricing strategy, the importance of small-scale production, and the brand’s upcoming collaboration with Blamo, underscoring a philosophy that values substance over spectacle.

Key Takeaways
1

Exceptional craftsmanship isn't tied to geography—quality comes from skilled people, not passports.

2

Suede is far more durable and practical than commonly believed, especially high-grade tannages like CF Stead.

3

Shell cordovan is not universally superior; its value depends on the product and personal comfort, not myth.

4

Small brands can thrive by focusing on unique, well-made products rather than aggressive marketing.

5

Price increases are inevitable but should be handled with care—transparency and customer trust matter most.

…and 3 more takeaways available in PodZeus

Chapters
0:00
10 min

The Joy of Physical Media & the Spirit of Blamo

Jeremy opens the episode with a nostalgic reflection on ripping CDs and thrift-store finds, setting a warm, personal tone. He expresses gratitude for the podcast community and teases the upcoming Blamo x Grant Stone collaboration, establishing a heartfelt connection with listeners.

10:00
10 min

Wyatt’s Journey: From Midwest Roots to Asia’s Factories

I was never really on that path specifically because I, you know, I went to China in 2010. And so I started working for that family over there, you know, at the factory in China.

Highlight
20:00
10 min

Cultural Immersion & Language: Life in the Factory

I mean, there's a lot of things there. I mean, to start, I would say it's pretty dependent, I think on where you live in China or Taiwan, but being in Taipei and then also in Shaman all the way in the Southeast side, being a small Island, I mean, it's pretty beautiful.

Highlight
30:00
10 min

Debunking the 'Made in China' Myth

I think we have less of that now. But for me, one of the most important things in this conversation was to really communicate to others too where it's like the whole Chinese manufacturing thing is kind of complete bullshit.

Highlight
40:00
10 min

The Reality of Craftsmanship: Quality vs. Origin

Gilmore explains that every pair of shoes is unique—welt stitches vary, materials differ—regardless of where they’re made. He emphasizes that the real differentiator is the team’s dedication, flexibility, and attention to detail, not the country of production.

High-Impact Quotes
I think we have less of that now. But for me, one of the most important things in this conversation was to really communicate to others too where it's like the whole Chinese manufacturing thing is kind of complete bullshit.
Wyatt Gilmore21:55
Viral: 85.0
If you're talking about a CF Stead Suede, whether that's Janus Butt, Janus Calf, Repello, they're tannages. So something you're buying on a Crockett, something you're buying on ours, something you're buying from an Alden... you're good.
Wyatt Gilmore57:34
Viral: 80.0
I mean, if anything, you can beat the hell out of the thing. And it's going to look better than most full grain because... it just doesn't saturate as much.
Wyatt Gilmore57:52
Viral: 78.0
Speakers

Host

Jeremy Kirkland

Guest

Wyatt Gilmore
Topics Discussed
Shoemaking Craftsmanship95%Made in China vs Made in America90%Suede and Cordovan Leather88%Brand Philosophy and Quiet Growth85%Small-Batch Production80%Pricing Strategy and Value Perception75%Family Legacy in Footwear70%Customer Experience and Support65%
People & Brands

Grant Stone

brand

25xPositive

Jeremy Kirkland

person

18xPositive

Wyatt Gilmore

person

12xPositive

China

place

11xNeutral

Alden

brand

10xNeutral

Blamo!

media

8xPositive

Taiwan

place

7xPositive

CF Stead

brand

6xPositive

Horween

brand

5xPositive

Bezel

brand

4xPositive

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