Put Your Video Podcast On Apple!
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Buzzcast announces a major update: Buzzsprout now supports video podcasts on Apple Podcasts, marking a significant step in the evolution of podcast distribution. Hosts Albin and Kevin celebrate the launch of this feature, emphasizing that while they personally prefer audio, the new capability empowers video creators to reach audiences through Apple Podcasts with a reliable, opt-in experience—free from the algorithmic volatility of platforms like YouTube. They highlight the unique value of Apple's model: when someone follows a show, new episodes appear automatically in their feed, regardless of content popularity, offering creators a stable, predictable way to deliver content. The team shares insights from their internal testing, noting that Apple has already featured several early adopters, creating a rare opportunity for smaller podcasts to gain visibility. They also discuss the technical and ethical considerations behind the rollout, including concerns about bot traffic and inflated stats, which led Buzzsprout to delay public video playback on its website for now. Instead, they recommend using YouTube and Spotify for broad reach, while reserving Apple Podcasts for loyal, opt-in audiences. The episode concludes with a call to action for podcasters to embrace video on Apple Podcasts through Buzzsprout’s new video plans, which are priced competitively at $10–$12 more per month depending on billing cycle. Key takeaways include: 1) Apple Podcasts now supports video via Buzzsprout, offering a reliable, opt-in distribution path; 2) Unlike algorithm-driven platforms, Apple ensures followers see new episodes automatically; 3) Early adopters have a real chance to be featured by Apple, creating a short window for visibility; 4) Buzzsprout is prioritizing responsible video delivery to prevent bot traffic and inflated stats; 5) Creators should use YouTube/Spotify for growth and Apple Podcasts for loyal audiences; 6) Video plans are priced accessibly, with annual discounts and seamless migration options; 7) The feature is part of a broader trend toward decentralized, user-controlled content delivery; 8) This is a strategic move to complement, not compete with, YouTube’s algorithmic model.
Apple Podcasts now supports video via Buzzsprout, allowing creators to distribute video content directly to Apple users.
The opt-in model of Apple Podcasts ensures followers see new episodes automatically—no algorithmic gatekeeping.
Early adopters have a unique opportunity to be featured by Apple, with several beta users already highlighted.
Buzzsprout is delaying public video playback on its website to prevent bot traffic and inflated stats.
Creators should use YouTube/Spotify for growth and Apple Podcasts for loyal, consistent audience delivery.
…and 3 more takeaways available in PodZeus
Welcome to the First Video Buzzcast
The hosts introduce the first-ever video episode of Buzzcast, celebrating the launch of video support on Apple Podcasts through Buzzsprout. They acknowledge the shift in format and express excitement despite personal preferences for audio.
Why Apple's Video Podcast Model Is Different
“In Apple Podcasts, when you follow a show and they release a new episode, it's going to show up in your what's new for you. They're not going to algorithmically decide whether that's the best content to keep you in the app and keep you listening or not, all they're going to do is obey your commands.”
The Problem with Algorithmic Platforms
“You can have 100,000 followers and put out a great video and it does 1,000 views. Maybe 2,000 views. A really good video would do 4,000 or 5,000 views on that channel.”
How Video on Apple Podcasts Works with Buzzsprout
The hosts walk through the technical process: upgrading to a video plan, uploading video to Buzzsprout, and using Apple Podcasts Connect to submit the file. Buzzsprout handles distribution to Apple in the correct formats while maintaining audio delivery globally.
The Strategic Advantage & Call to Action
“This might be one of the easiest ways to get featured in Apple Podcasts. No guarantees that it's going to happen, but I've just said like out of the handful of customers who we've had beta testing, a good chunk of them, like close to half of them have already been featured.”
“This might be one of the easiest ways to get featured in Apple Podcasts. No guarantees that it's going to happen, but I've just said like out of the handful of customers who we've had beta testing, a good chunk of them, like close to half of them have already been featured.”
“In Apple Podcasts, when you follow a show and they release a new episode, it's going to show up in your what's new for you. They're not going to algorithmically decide whether that's the best content to keep you in the app and keep you listening or not, all they're going to do is obey your commands.”
“You can have 100,000 followers and put out a great video and it does 1,000 views. Maybe 2,000 views. A really good video would do 4,000 or 5,000 views on that channel.”
Hosts
Buzzsprout
organization
Apple Podcasts
other
Albin
person
Kevin
person
YouTube
other
Spotify
other
Buzzcast
media
Podmatch
organization
Matthew
person
Netflix
organization
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