How AI is modernizing EPCs
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In this episode of Catalyst, host Shayle Kann speaks with George Hirschman, CEO of SolveEnergy, one of the largest engineering, procurement, and construction (EPC) firms in the U.S. focused on solar and storage projects. Hirschman provides a detailed look at the evolving solar and storage market, emphasizing its non-cyclical nature due to sustained demand driven by load growth and decarbonization needs. He discusses how SolveEnergy has stabilized its business through a lifecycle approach combining EPC with long-term operations and maintenance (O&M), creating a recurring revenue base that buffers against market fluctuations. The conversation turns to labor constraints, where Hirschman argues that while skilled labor is needed, much of the work is mechanical and trainable, reducing the bottleneck. He highlights the growing role of AI and robotics not just in physical automation but in optimizing logistics, site layout, crew movement, and supply chain planning through simulation and data-driven decision-making. The biggest growth constraint, Hirschman notes, is logistics—managing the massive scale of equipment delivery, crew transportation, and site coordination. He emphasizes strategic procurement, early ordering, and centralized planning as key to avoiding delays. The episode underscores how AI is transforming EPC from a construction model to a manufacturing-like, data-optimized system. Key takeaways include: 1) Solar and storage markets are growing steadily, not cyclically, driven by real load growth; 2) EPC firms can achieve operational leverage by scaling project size without linearly increasing management teams; 3) AI is being used to simulate and optimize site logistics, crew movement, and supply chain timing; 4) The primary growth bottleneck is logistics, not labor or capital; 5) Strategic procurement and early ordering are critical to avoid supply chain disruptions; 6) Internal data platforms like Sunscreen and Vitals enable AI-driven optimization; 7) Robotics and automation are not replacing humans but enhancing speed and efficiency; 8) The future of EPC lies in treating large-scale solar projects like high-efficiency manufacturing systems. The overall tone is optimistic and forward-looking, with a strong emphasis on innovation and operational excellence.
Solar and storage markets are growing steadily, not cyclically, due to sustained demand from load growth and decarbonization.
EPC firms can achieve operational leverage by scaling project size without linearly increasing management teams.
AI is being used to simulate and optimize site logistics, crew movement, and supply chain timing.
The primary growth bottleneck is logistics—managing equipment delivery, crew transportation, and site coordination.
Strategic procurement and early ordering are critical to avoid supply chain disruptions.
…and 3 more takeaways available in PodZeus
Introduction to SolveEnergy and the EPC Landscape
Shayle Kann introduces the episode and guest George Hirschman, CEO of SolveEnergy, one of the largest EPC firms in the U.S. focused on solar and storage. He sets the stage by highlighting SolveEnergy’s recent IPO and its growing role in the energy transition.
The Non-Cyclical Growth of Solar and Storage
“We're seeing significant load growth that the only way to meet it is with solar and storage. When you think about what is the fastest to deploy and lowest cost of energy, puts you back at solar and storage.”
Lifecycle Business Model and Operational Leverage
“For a project team and maybe with some additional management resources can do a project, you know, that's three or 400 megawatts versus that same project team that would do something traditionally a few years ago at a much smaller scale.”
Labor Constraints and the Role of Training
Hirschman addresses the labor shortage narrative, arguing that most solar work is mechanical and trainable. He emphasizes that skilled labor is only needed for 10–15% of work, and the real constraint is logistics, not people.
AI and Robotics: Optimizing Speed and Efficiency
“How do we make every person on the site 15% more productive? Or find 15 minutes of more productivity out of every person.”
“We look at our business much more akin to manufacturing than we look at it as construction.”
“The amount of trucks that we have to move becomes the gating activity, not the amount of people.”
“We're seeing significant load growth that the only way to meet it is with solar and storage. When you think about what is the fastest to deploy and lowest cost of energy, puts you back at solar and storage.”
Host
Guest
George Hirschman
person
SolveEnergy
organization
Shayle Kann
person
Latitude Media
organization
Sunscreen
product
Energy Hub
organization
Fishtank PR
organization
Alfred Johnson
person
Crux
organization
Vitals
product
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