How AI is modernizing EPCs

Catalyst with Shayle Kann34mApril 30, 2026

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AI-Generated Summary

In this episode of Catalyst, host Shayle Kann speaks with George Hirschman, CEO of SolveEnergy, one of the largest engineering, procurement, and construction (EPC) firms in the U.S. focused on solar and storage projects. Hirschman provides a detailed look at the evolving solar and storage market, emphasizing its non-cyclical nature due to sustained demand driven by load growth and decarbonization needs. He discusses how SolveEnergy has stabilized its business through a lifecycle approach combining EPC with long-term operations and maintenance (O&M), creating a recurring revenue base that buffers against market fluctuations. The conversation turns to labor constraints, where Hirschman argues that while skilled labor is needed, much of the work is mechanical and trainable, reducing the bottleneck. He highlights the growing role of AI and robotics not just in physical automation but in optimizing logistics, site layout, crew movement, and supply chain planning through simulation and data-driven decision-making. The biggest growth constraint, Hirschman notes, is logistics—managing the massive scale of equipment delivery, crew transportation, and site coordination. He emphasizes strategic procurement, early ordering, and centralized planning as key to avoiding delays. The episode underscores how AI is transforming EPC from a construction model to a manufacturing-like, data-optimized system. Key takeaways include: 1) Solar and storage markets are growing steadily, not cyclically, driven by real load growth; 2) EPC firms can achieve operational leverage by scaling project size without linearly increasing management teams; 3) AI is being used to simulate and optimize site logistics, crew movement, and supply chain timing; 4) The primary growth bottleneck is logistics, not labor or capital; 5) Strategic procurement and early ordering are critical to avoid supply chain disruptions; 6) Internal data platforms like Sunscreen and Vitals enable AI-driven optimization; 7) Robotics and automation are not replacing humans but enhancing speed and efficiency; 8) The future of EPC lies in treating large-scale solar projects like high-efficiency manufacturing systems. The overall tone is optimistic and forward-looking, with a strong emphasis on innovation and operational excellence.

Key Takeaways
1

Solar and storage markets are growing steadily, not cyclically, due to sustained demand from load growth and decarbonization.

2

EPC firms can achieve operational leverage by scaling project size without linearly increasing management teams.

3

AI is being used to simulate and optimize site logistics, crew movement, and supply chain timing.

4

The primary growth bottleneck is logistics—managing equipment delivery, crew transportation, and site coordination.

5

Strategic procurement and early ordering are critical to avoid supply chain disruptions.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

Introduction to SolveEnergy and the EPC Landscape

Shayle Kann introduces the episode and guest George Hirschman, CEO of SolveEnergy, one of the largest EPC firms in the U.S. focused on solar and storage. He sets the stage by highlighting SolveEnergy’s recent IPO and its growing role in the energy transition.

2:00
3 min

The Non-Cyclical Growth of Solar and Storage

We're seeing significant load growth that the only way to meet it is with solar and storage. When you think about what is the fastest to deploy and lowest cost of energy, puts you back at solar and storage.

Highlight
5:00
4 min

Lifecycle Business Model and Operational Leverage

For a project team and maybe with some additional management resources can do a project, you know, that's three or 400 megawatts versus that same project team that would do something traditionally a few years ago at a much smaller scale.

Highlight
9:00
5 min

Labor Constraints and the Role of Training

Hirschman addresses the labor shortage narrative, arguing that most solar work is mechanical and trainable. He emphasizes that skilled labor is only needed for 10–15% of work, and the real constraint is logistics, not people.

14:00
6 min

AI and Robotics: Optimizing Speed and Efficiency

How do we make every person on the site 15% more productive? Or find 15 minutes of more productivity out of every person.

Highlight
High-Impact Quotes
We look at our business much more akin to manufacturing than we look at it as construction.
George Hirschman16:25
Viral: 90.0
The amount of trucks that we have to move becomes the gating activity, not the amount of people.
George Hirschman20:38
Viral: 88.0
We're seeing significant load growth that the only way to meet it is with solar and storage. When you think about what is the fastest to deploy and lowest cost of energy, puts you back at solar and storage.
George Hirschman5:53
Viral: 85.0
Speakers

Host

Shayle Kann

Guest

George Hirschman
Topics Discussed
Solar and Storage Growth Trends95%Supply Chain and Logistics Optimization95%AI and Automation in Construction92%Manufacturing-Like Efficiency in Energy Projects90%EPC Market Dynamics90%Data-Driven Project Management88%Lifecycle Business Models in EPC85%Labor and Workforce Development75%
People & Brands

George Hirschman

person

45xPositive

SolveEnergy

organization

38xPositive

Shayle Kann

person

22xNeutral

Latitude Media

organization

6xNeutral

Sunscreen

product

5xPositive

Energy Hub

organization

4xPositive

Fishtank PR

organization

4xPositive

Alfred Johnson

person

3xPositive

Crux

organization

3xPositive

Vitals

product

3xPositive

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