Fortra: building a channel platform from 20-plus acquisitions
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In this episode of ChannelBuzz.ca, host Robert Dutt explores Fortra's strategic evolution from a collection of cybersecurity acquisitions into a unified platform targeting MSPs and MSSPs. Faraz Siraj, Fortra's Vice President of Global Channels and Alliances, explains how the company is streamlining its partner experience through the Fortra One Agreement and Fortra Protect program, which offer guaranteed margins and a single legal contract across the entire portfolio. A key signal of Fortra's positioning is its decision to sell AlertLogic’s managed services business to Levelblue—clearly stating that Fortra is a software provider, not a service competitor. The discussion also delves into the growing role of offensive security tools like Cobalt Strike and Red Canary’s Outflank, with Siraj emphasizing responsible use, strict compliance, and the importance of partner education. For Canadian MSPs, Fortra highlights its local presence through acquisitions like Terra Nova (Montreal) and Titus (Ottawa), making human risk management and data protection natural entry points. The episode concludes with a strong emphasis on customer-centric solutioning, strategic partner enablement, and the need for MSPs to thoughtfully integrate offensive capabilities based on real customer needs rather than performative exercises.
Fortra is shifting from a collection of acquired tools to a unified platform, with a clear focus on software, not managed services.
The sale of AlertLogic’s managed services to Levelblue signals Fortra’s commitment to partnering with MSPs rather than competing with them.
The Fortra One Agreement and guaranteed margins aim to eliminate partner uncertainty around profitability and incentivize cross-selling across the full portfolio.
Data protection—especially with AI-driven threats—represents a strong entry point for MSPs, with Terra Nova and Titus offering Canadian-specific advantages.
Offensive security tools should be adopted based on customer need and partner capability, not as one-off compliance exercises.
…and 1 more takeaway available in PodZeus
Introducing Fortra: From Acquisitions to a Unified Platform
“Fortra is the company that's been quietly acquiring cybersecurity companies for the better part of a decade, more than 20 acquisitions in all, and now they're trying to stitch it all together into a unified platform pointed squarely at MSPs and MSSPs.”
The Strategic Exit from Managed Services
“We need our partners to be able to provide those managed solutions. We truly are in the business of making and providing software. We do not want to be in the services game.”
Building the Fortra One Agreement and Guaranteed Margins
“We took the guesswork out of it. And now let's go for a focus head on the customer, which is quite, from what I hear, the most important thing.”
Offensive Security: Balancing Risk and Opportunity
The conversation turns to offensive tools like Cobalt Strike and Outflank, with Siraj addressing ethical use, legal safeguards, and the importance of partner training and customer alignment before adopting offensive capabilities.
Canadian Market Entry and Partner Success
Fortra emphasizes its Canadian footprint through acquisitions like Terra Nova and Titus. Siraj identifies human risk management and data protection as ideal entry points for Canadian MSPs, with strong support for local go-to-market strategies.
“We need our partners to be able to provide those managed solutions. We truly are in the business of making and providing software. We do not want to be in the services game.”
“We have strict requirements of how you're going to utilize this tool. If we find out that you're using it for the wrong reasons, weaponization, we cut it off.”
“We took the guesswork out of it. And now let's go for a focus head on the customer, which is quite, from what I hear, the most important thing.”
Host
Guest
Fortra
organization
Faraz Siraj
person
Robert Dutt
person
ChannelBuzz.ca
media
Fortra One Agreement
other
AI
other
AlertLogic
product
Fortra Protect
other
Terra Nova
organization
Cobalt Strike
product
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