Fortra: building a channel platform from 20-plus acquisitions

ChannelBuzz.ca19mApril 7, 2026

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AI-Generated Summary

In this episode of ChannelBuzz.ca, host Robert Dutt explores Fortra's strategic evolution from a collection of cybersecurity acquisitions into a unified platform targeting MSPs and MSSPs. Faraz Siraj, Fortra's Vice President of Global Channels and Alliances, explains how the company is streamlining its partner experience through the Fortra One Agreement and Fortra Protect program, which offer guaranteed margins and a single legal contract across the entire portfolio. A key signal of Fortra's positioning is its decision to sell AlertLogic’s managed services business to Levelblue—clearly stating that Fortra is a software provider, not a service competitor. The discussion also delves into the growing role of offensive security tools like Cobalt Strike and Red Canary’s Outflank, with Siraj emphasizing responsible use, strict compliance, and the importance of partner education. For Canadian MSPs, Fortra highlights its local presence through acquisitions like Terra Nova (Montreal) and Titus (Ottawa), making human risk management and data protection natural entry points. The episode concludes with a strong emphasis on customer-centric solutioning, strategic partner enablement, and the need for MSPs to thoughtfully integrate offensive capabilities based on real customer needs rather than performative exercises.

Key Takeaways
1

Fortra is shifting from a collection of acquired tools to a unified platform, with a clear focus on software, not managed services.

2

The sale of AlertLogic’s managed services to Levelblue signals Fortra’s commitment to partnering with MSPs rather than competing with them.

3

The Fortra One Agreement and guaranteed margins aim to eliminate partner uncertainty around profitability and incentivize cross-selling across the full portfolio.

4

Data protection—especially with AI-driven threats—represents a strong entry point for MSPs, with Terra Nova and Titus offering Canadian-specific advantages.

5

Offensive security tools should be adopted based on customer need and partner capability, not as one-off compliance exercises.

…and 1 more takeaway available in PodZeus

Chapters
0:00
3 min

Introducing Fortra: From Acquisitions to a Unified Platform

Fortra is the company that's been quietly acquiring cybersecurity companies for the better part of a decade, more than 20 acquisitions in all, and now they're trying to stitch it all together into a unified platform pointed squarely at MSPs and MSSPs.

Highlight
3:00
3 min

The Strategic Exit from Managed Services

We need our partners to be able to provide those managed solutions. We truly are in the business of making and providing software. We do not want to be in the services game.

Highlight
6:00
4 min

Building the Fortra One Agreement and Guaranteed Margins

We took the guesswork out of it. And now let's go for a focus head on the customer, which is quite, from what I hear, the most important thing.

Highlight
10:00
4 min

Offensive Security: Balancing Risk and Opportunity

The conversation turns to offensive tools like Cobalt Strike and Outflank, with Siraj addressing ethical use, legal safeguards, and the importance of partner training and customer alignment before adopting offensive capabilities.

14:00
5 min

Canadian Market Entry and Partner Success

Fortra emphasizes its Canadian footprint through acquisitions like Terra Nova and Titus. Siraj identifies human risk management and data protection as ideal entry points for Canadian MSPs, with strong support for local go-to-market strategies.

High-Impact Quotes
We need our partners to be able to provide those managed solutions. We truly are in the business of making and providing software. We do not want to be in the services game.
Faraz Siraj3:55
Viral: 85.0
We have strict requirements of how you're going to utilize this tool. If we find out that you're using it for the wrong reasons, weaponization, we cut it off.
Faraz Siraj7:53
Viral: 82.0
We took the guesswork out of it. And now let's go for a focus head on the customer, which is quite, from what I hear, the most important thing.
Faraz Siraj11:01
Viral: 80.0
Speakers

Host

Robert Dutt

Guest

Faraz Siraj
Topics Discussed
Cybersecurity Platform Integration90%MSP and MSSP Channel Strategy88%Partner Program Innovation87%Offensive Security for MSPs85%Data Protection and AI83%Managed Services Exit Strategy82%Canadian Cybersecurity Market80%Ethical Use of Offensive Tools78%
People & Brands

Fortra

organization

18xPositive

Faraz Siraj

person

12xPositive

Robert Dutt

person

10xNeutral

ChannelBuzz.ca

media

8xPositive

Fortra One Agreement

other

6xPositive

AI

other

5xNeutral

AlertLogic

product

5xNeutral

Fortra Protect

other

5xPositive

Terra Nova

organization

4xPositive

Cobalt Strike

product

4xNeutral

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