164: Ermahgerd! | How to Evaluate Executive Director Performance with Debbie Rabishaw
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A small nonprofit board is in crisis after hiring its first Executive Director (ED) without setting clear expectations or providing onboarding support, leading to a reactive and poorly managed performance evaluation. When anonymous feedback from staff and clients revealed communication failures, some board members pushed to demote the ED or split the role—despite best practices recommending a single executive reporting to the board. The episode dismantles this panic with a powerful reframing: the real problem isn’t the ED’s performance, but the board’s failure to transition from a 'working board' to a 'governing board' with proper governance structures. Host Jess Birkin and HR expert Debbie Rabishaw argue that the board must first examine its own accountability—admitting it didn’t set clear goals, provide support, or follow HR best practices. They warn that launching a performance review without documented expectations is not only unfair but legally risky. Instead, they advocate for a 'mea culpa' approach: publicly acknowledging the board’s missteps, resetting expectations collaboratively, and using feedback as a tool for co-creating a better future—not for punishment. The episode also debunks myths about co-executive directors and emphasizes that employment law applies equally to nonprofits, no matter their size. The core message? Leadership failure is rarely about one person—it’s about systems, culture, and the courage to look in the mirror first.
The board’s failure to set clear expectations and support the ED’s onboarding is the root cause of performance issues—not the ED’s communication errors.
You cannot legally place an employee on a performance improvement plan (PIP) without first documenting specific, measurable expectations.
A 'mea culpa' from the board—admitting its own shortcomings—builds trust and fairness, making it easier to course-correct and retain a valuable hire.
Anonymous stakeholder surveys should not be used as weapons; instead, they should inform the co-creation of new performance standards and support systems.
There is no rule against having co-executive directors, but roles must be clearly defined to avoid conflict and legal risk.
…and 3 more takeaways available in PodZeus
Welcome & The 'Ermahgerd!' Phenomenon
Host Jess Birkin welcomes listeners to Charity Therapy and kicks off the episode with a lighthearted discussion about the viral Midwest expression 'Ermahgerd!', exploring its regional roots and cultural impact through references to Fargo and Minnesota/Wisconsin dialects.
Board vs. Executive Director: Governance vs. Execution
Debbie Rabishaw clarifies the fundamental roles: the board governs and sets strategy, while the ED executes that vision. The relationship is a hand-in-glove partnership requiring translation, feedback, and mutual accountability.
The Real Problem: A Failed Board Transition
“I think it should, I'm going to be blunt. Yes, do it. I think the key issue I would anchor on is the board's responsibility for having taken given the strategic direction to that ED and that's an expensive hire to not have the capacity or time to get them going off on the right foot.”
Why Anonymous Surveys Backfire
“I would do a mea culpa of sorts with that person and say, you know, I don't think we've done a very good job of walking with you on this path to making sure you're successful. And here's how we'd like to course correct.”
Beyond the Surface: Unpacking the Real Tensions
“Sometimes when people have kind of an overblown reaction, it's really about the ego and what's going on for you inside.”
“I think it should, I'm going to be blunt. Yes, do it. I think the key issue I would anchor on is the board's responsibility for having taken given the strategic direction to that ED and that's an expensive hire to not have the capacity or time to get them going off on the right foot.”
“The real problem isn’t the ED’s performance, but the board’s failure to transition from a 'working board' to a 'governing board' with proper governance structures.”
“I would do a mea culpa of sorts with that person and say, you know, I don't think we've done a very good job of walking with you on this path to making sure you're successful. And here's how we'd like to course correct.”
Host
Guest
Debbie Rabishaw
person
Jess Birkin
person
Charity Therapy
media
Next Step Advisory
organization
Fargo
media
Birkin Law Office
organization
Florence McDermott
person
Frances McDormand
person
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