Herding Tigers Bonus Episode! Optimizing: You're Probably Playing Different Games at the Same Table
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In this bonus episode of Herding Tigers, Todd Henry explores the hidden source of organizational tension: people optimizing for different goals, even when working at the same table. Drawing from recent speaking engagements at Adobe Summit, World at Work, and a virtual event with On, Henry argues that conflict often stems not from personality clashes or poor communication, but from unspoken differences in what individuals and teams are trying to achieve. He identifies key optimization drivers—such as stability, recognition, autonomy, craft, efficiency, income, comfort, and purpose—and emphasizes that none are inherently wrong. The real challenge for leaders is to name their own optimization priorities, become curious about others', and have open conversations about these underlying motivations. By making the invisible visible, teams can transform competitive tensions into productive dialogue, leveraging diversity of focus rather than trying to force uniformity. The episode concludes with a challenge to leaders: ask your team what they're optimizing for and ensure those values are acknowledged and respected. The episode offers a practical framework for leadership that values psychological safety, self-awareness, and intentional communication. It reframes conflict as a natural byproduct of diverse motivations rather than a failure of management. Key takeaways include the importance of self-reflection, empathetic inquiry, and naming competing goals to foster alignment without erasing individuality. The tone is reflective, encouraging, and deeply practical, with a strong emphasis on human-centered leadership in creative environments.
People on your team are likely optimizing for different things—stability, recognition, autonomy, craft, efficiency, purpose, income, or comfort—leading to tension even when everyone is trying to do their best.
Conflict is often not about personality or communication but about unspoken differences in what people are trying to achieve; naming these optimization goals reduces friction and builds trust.
Leaders should first identify their own optimization priorities, then ask team members what they're optimizing for, and have honest conversations about these drivers.
Diversity in optimization goals is not a problem—it’s essential. A team needs both craft-focused and efficiency-driven people to create high-quality, timely work.
The goal isn't to align everyone on the same goal, but to make the tension conscious and constructive, turning competition into collaboration.
Introduction to Herding Tigers Revival
Todd Henry announces a surprise revival of the Herding Tigers podcast, explaining it will focus on leadership topics and practical principles for leading creative teams, with a shift from the direction of his other podcast, Daily Creative.
The Hidden Source of Organizational Tension
“The problem is they're probably not all optimizing for the same thing, and frankly, neither are you as a leader. This is the invisible source of a tremendous amount of organizational tension.”
Common Optimization Drivers and Their Impact
“They're not being precious about the work, they're just honoring the thing that drew them into the work in the first place.”
Leadership Response: Naming, Curiosity, and Conversation
“The goal isn't to get everyone optimizing for the same thing. That's unlikely to happen. And frankly, you want a diversity of people.”
The Power of Conscious Tension
Henry argues that tension from differing optimization goals is not inherently bad—it can be productive if made visible. He emphasizes that conscious tension leads to better outcomes than suppressed, underground conflict.
“The problem is they're probably not all optimizing for the same thing, and frankly, neither are you as a leader. This is the invisible source of a tremendous amount of organizational tension.”
“The goal isn't to get everyone optimizing for the same thing. That's unlikely to happen. And frankly, you want a diversity of people.”
“The goal isn't to get everyone optimizing for the same thing. That's unlikely to happen. And frankly, you want a diversity of people.”
Host
Todd Henry
person
Herding Tigers
media
Daily Creative
media
Adobe Summit
other
World at Work
other
On
brand
Creative Leader Roundtable
other
toddhenry.com
product
creativeleader.net
product
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