Simplifying Payroll for Small Business Owners with Roberto Masiero: An EOFire Classic from 2022

In this classic Entrepreneurs on Fire episode, host JLD sits down with Roberto Masiero, Senior VP of ADP Innovation Labs, to explore how small business owners can simplify payroll using Roll by ADP. Roberto emphasizes that payroll—often a source of stress and complexity—can be transformed into a seamless, intuitive experience through a conversational user interface that works on mobile devices. He highlights Roll by ADP’s key differentiators: simplicity, compliance automation, tax handling, and 24/7 support. The conversation underscores the importance of trusting reputable providers, taking risks, believing in yourself, and being kind—values that drive both personal and business success. Roberto shares how his own entrepreneurial journey, including three failed ventures before a successful sale to ADP, reinforces the power of persistence and seeking expert help. The episode closes with a strong call to action: try Roll by ADP for free for three months, then pay just $29/month, making it an accessible solution for entrepreneurs overwhelmed by payroll logistics.