Why Everyone Needs a Long-Term Care Plan

In this episode of 'Get Ready: Before Life Happens,' host Tony Stewart interviews Nathan Senow, president of Mastercare and LTC Consumer, about the critical importance of long-term care planning. Senow shares his journey from a high-tech career at Intel to the insurance industry, highlighting how innovation and structured processes from tech can transform the traditionally slow-moving insurance sector. He emphasizes that long-term care is not covered by Medicare or health insurance, and without planning, families face financial and emotional crises. Senow debunks the myth that long-term care insurance is too expensive, noting that 52% of people will need care for at least a year, and stresses that planning should begin in one's 40s or 50s—ideally before health issues arise. He warns against applying for insurance without expert guidance, as a single rejection can make future applications impossible due to the Medical Information Bureau (MIB). The conversation also explores AI’s growing role in underwriting and planning, though Senow argues that human advisors remain essential for relationship-building and emotional support. Ultimately, the episode champions proactive, transparent planning as a matter of dignity, control, and family harmony.