Noticing Taylor Swift’s Outfits, Mr. Wonderful’s Data Center, and Spencer Pratt’s Bad Ideas

Good Noticings1h 35mMay 20, 2026

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AI-Generated Summary

Taylor Swift’s beige-and-black wardrobe isn’t fashion—it’s a high-stakes narrative cipher for a new album, TS-13, encoded with national holidays, the number 13, and opal earrings that may signal a vault re-release. Meanwhile, Spencer Pratt’s LA mayoral campaign isn’t a grassroots movement but a manufactured spectacle built on lies about living in an Airstream and scapegoating homeless people and Native Americans—possibly a strategic ploy by Karen Bass to eliminate moderate rivals. Beneath it all, a 40,000-acre AI data center in Utah, backed by Kevin O’Leary and military eminent domain, threatens to consume more energy than the entire state, displace communities, and raise nighttime temperatures by 26 degrees, all while being refiled endlessly to bypass 4,000 protests and $60,000 in citizen opposition. The internet, once a space for dialogue, is now a bot-saturated wasteland where 'clip farms' generate fake virality, and even trusted sources like FiveThirtyEight are being erased by corporate takeovers. At the heart of it all lies a deeper crisis: the commodification of attention, beauty, and identity, where Brooke Snader’s decision to dissolve her fillers reveals the truth—appearance is not self-expression, but a social negotiation driven by audience approval.

Key Takeaways
1

Taylor Swift’s beige-and-black outfits are a coded signal for a new album, TS-13, tied to national holidays, the number 13, and opal earrings.

2

Spencer Pratt’s mayoral campaign relies on lies and scapegoating, possibly a strategic move by Karen Bass to eliminate moderate opponents.

3

A 40,000-acre AI data center in Utah will consume more energy than the entire state and emit 150x Utah’s current transportation CO2 output.

4

The Utah data center project uses military-backed eminent domain to bypass local laws, enabling endless reapplications that nullify community resistance.

5

Brooke Snader’s decision to dissolve her fillers reveals that plastic surgery is driven by public feedback, not personal preference.

…and 3 more takeaways available in PodZeus

Chapters
0:00
10 min

Sponsor: Deal & Odoo – AI-Powered HR & All-in-One Business Software

The episode opens with sponsor reads for Deal, an AI-native HR and payroll system, and Odoo, an all-in-one business platform that replaces multiple expensive apps. Both emphasize scalability and cost savings.

10:00
10 min

Taylor Swift’s Fashion as a Psyop: The Rise of Swift-a-phrenia

She's not just dressing for an album—she's dressing for a timeline. Every belt, every color, every national day is a breadcrumb.

Highlight
20:00
20 min

Spencer Pratt’s LA Mayoral Campaign: Reality TV Meets Real Power

He’s not a reformer—he’s a firestarter. And the system is letting him burn down the city to prove a point.

Highlight
40:00
20 min

The Clip Farm Epidemic: When Virality Is Manufactured

If you can’t tell the difference between a fan and a bot, you’re already in the game.

Highlight
1:00:00
20 min

Utah’s Data Center Nightmare: Power, Water, and the Death of the Environment

They’re paving paradise to put up a data center. And they’re calling it progress.

Highlight
High-Impact Quotes
I recently got all my filler dissolved and people seem to like it. And I seem to like it. And this, to me, was the most hauntingly interesting phrases I've ever heard.
Host94:07
Viral: 90.0
If there are no people left, it's just data centers and Sam Alton. What's even the fun of ruling over the land?
Host92:22
Viral: 88.0
The size of like two big cities basically and it is going to use more than twice as much power as the entire state of Utah.
Host79:49
Viral: 82.0
Speakers

Hosts

ClaireAshleyHost Name

Guest

Brooke Snader
Topics Discussed
taylor swift fashion95%ai data centers95%plastic surgery motivation92%data centers92%spencer pratt campaign90%environmental impact of tech90%public image labor88%dead internet theory88%clip farms85%attention economy85%celebrity authenticity85%beauty as performance82%billionaire influence80%personal branding70%
People & Brands

Utah

place

13xNegative

Spencer Pratt

person

13xNegative

brooke snader

person

12xNeutral

Taylor Swift

person

12xNeutral

Kevin O'Leary

person

10xNegative

Box Elder County

place

8xNegative

FiveThirtyEight

organization

6xNegative

Elsie Hewitt

person

6xNeutral

Karen Bass

person

6xNeutral

Nithya Raman

person

5xNeutral

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