#200. How to Start and Scale a Podcast in 2026: 200 Episodes of Lessons Learned

In this milestone 200th episode of 'In Studio with Kimberly Lovi,' host Kimberly celebrates six years of podcasting and shares hard-earned lessons on launching and scaling a podcast in 2026. She emphasizes the transformative role of video content, arguing that it builds trust, enhances discoverability, and enables content repurposing across platforms—especially YouTube, where new audiences often discover shows. Kimberly acknowledges the intimidation of being on camera but reframes it as an opportunity for growth, urging creators to focus on giving value rather than self-critique. She shares practical advice: avoid DIY video unless using natural light from a window, invest in professional production when possible, and leverage global post-production talent for cost-effective results. She also highlights the importance of niche content, citing untapped opportunities like a Mahjong podcast, and introduces her new VIP Creators Day—where creators walk in with an idea and walk out with a fully branded podcast in one day. The episode closes with a powerful call to authenticity, urging creators to step into their light and share their true stories, as genuine connection is the foundation of lasting impact.