461. The CEO Audit: What to Stop, Start, and Keep This Quarter
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In this empowering episode of Into the Wild, host Renee Warren challenges women entrepreneurs to conduct a 'CEO audit'—a deep dive into their leadership style, habits, and operating systems. She argues that many business owners are exhausted not because they're working too hard, but because they're trying to emulate a 'phantom CEO' archetype that doesn't align with their actual lives, schedules, or human design. Drawing from her own journey of abandoning a rigid 5 a.m. routine and constant availability, Renee reveals how these 'shoulds' were draining her energy without adding real value. Instead, she advocates for a shift toward authenticity: stopping what never fit, starting what truly fuels you, and fiercely protecting what already works—even if it looks different from the 'perfect' business playbook. The episode emphasizes that sustainable success comes not from mimicking others, but from building an operating system that aligns with your unique life, energy, and values.
Stop doing things you're doing out of obligation, not alignment—especially habits like constant availability or rigid routines that don’t fit your natural rhythm.
Start investing in deep, uninterrupted work blocks and strategic thinking, even if it feels indulgent or counter to hustle culture.
Protect your unique, high-impact practices—even if they’re not flashy or Instagrammable—like weekly family check-ins or a lean team structure.
True leadership conviction comes from leading as your authentic self, not as a carbon copy of someone else’s success story.
Your business grows not from doing more, but from doing the right things in a way that matches your brain, life, and values.
The Myth of the Perfect CEO
“I was solving a problem oftentimes that didn't exist just by being instantly available.”
What to Stop: The Cost of Conformity
“My clients did not need me to respond within 20 minutes. They needed me to do great work.”
What to Start: Working in Flow
“I get more done in one two to three hour block of deep work than I used to get done in an entire day or week of fragmented reactive work.”
What to Keep: Protecting Your Secret Weapons
“To women who build businesses that last aren't the ones following every trend. They're the ones who know what works for them and they protect it fiercely.”
Call to Action: Lead as Your True Self
Renee closes with a powerful invitation to audit your leadership style honestly. She challenges listeners to ask: What would you stop, start, and protect if you were free to lead as your authentic self?
“You don't need to be a better version of someone else's CEO archetype. You need to become the truest version of yourself.”
“My clients did not need me to respond within 20 minutes. They needed me to do great work.”
“To women who build businesses that last aren't the ones following every trend. They're the ones who know what works for them and they protect it fiercely.”
Host
Renee Warren
person
Dan
person
Betty
person
other
Pink Skirt Project Summit
other
Martell Media
organization
YouTube
other
Tulum
place
Kelowna, BC
place
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