Go Topless Day and Justin

Jeep Life Podcast38mMay 11, 2026

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AI-Generated Summary

In this special episode of the Jeep Life Podcast, host Terry welcomes Justin Dugan from Turn 5 to discuss the upcoming 19th annual Go Topless Day, a global Jeep community event celebrated on May 16th. The episode dives into the origins of the event, its evolution from a seasonal celebration of spring into a major charitable initiative, and the massive scale of participation—nearly 500 events across six countries and 46 U.S. states. Justin shares insights into the behind-the-scenes coordination, merchandising, and the company’s commitment to giving back, highlighting over $1.4 million raised since 2019 for causes like Make-A-Wish and Wounded Warriors. The conversation also touches on the personal joy of working in the Jeep industry, the importance of community, and the power of collective action. Terry emphasizes the inclusive, social nature of the event, encouraging listeners to host or join local gatherings, from beach rides to trail runs and cleanups, all while raising funds for good causes. The episode concludes with a heartfelt call to action: support the Jeep community through participation, Patreon, reviews, and engagement. Justin stresses that Turn 5’s involvement is rooted in genuine passion and philanthropy, not just branding. The hosts celebrate the spirit of camaraderie, shared experiences, and the joy of being part of something bigger than individual hobbies. With a mix of humor, nostalgia, and inspiration, the episode reinforces the Jeep lifestyle as a force for connection, fun, and positive change.

Key Takeaways
1

Go Topless Day is a global, charitable Jeep event held annually on May 16th, now in its 19th year, with over 495 events worldwide.

2

Since 2019, the event has raised $1.4 million for charities like Make-A-Wish, Wounded Warriors, and Alex’s Lemonade Stand.

3

Turn 5 and Extreme Terrain support the event with matching donations up to $500 per event and provide free swag like flags, shirts, and stickers to event hosts.

4

Events can be anything from beach rides to trail runs, cleanups, or meetups—no beach required—and are designed to bring Jeepers together.

5

The goal for 2026 is to expand to all 50 U.S. states, with a special focus on underrepresented states like Delaware, Alaska, North Dakota, and Vermont.

…and 3 more takeaways available in PodZeus

Chapters
0:00
5 min

Welcome to the Show & Sponsor Shoutouts

Terry welcomes listeners to the Jeep Life Podcast, introduces the episode's unique format, and thanks sponsors including ArmorLite, Power Tank Pipes, Tyree Off-Road, Oracle Lighting, and Alpine USA. He announces the podcast’s new partnership with PowerTube TV and encourages support via Patreon, reviews, and email.

5:00
5 min

Go Topless Day: The Big Announcement

We're asking for you to get involved. Go to extremeterrain.com slash go topless day. We want to get that number up to all 50 states again this year and make a difference and have a good time.

Highlight
10:00
10 min

Meet Justin Dugan: Brand Ambassador & Video Host

Terry introduces Justin Dugan from Turn 5, who shares his 15-year journey with the company, his love for cars and broadcasting, and his role as a video host across multiple brands including Extreme Terrain and American Trucks.

20:00
10 min

The Heart of Go Topless Day: Charity & Community

It's literally the perfect kind of everything coming together type of day for Jeep owners, for a good cause, getting together with buddies, you know, seeing all the cool rigs.

Highlight
30:00
10 min

Behind the Scenes: Logistics, Swag & Team Effort

We sold out of the ducks. That's a good sign. You know, when we're out of the inflatable ducks, you know.

Highlight
High-Impact Quotes
I think this is just another great example of that. Yeah. And I think, I don't want to use the word charitable with a business, but keeping the lights on and keep people employed is a charitable action into itself, right?
Terry24:39
Viral: 88.0
It's literally the perfect kind of everything coming together type of day for Jeep owners, for a good cause, getting together with buddies, you know, seeing all the cool rigs.
Justin Dugan15:03
Viral: 85.0
Be excellent to each other. That's it.
Terry36:47
Viral: 82.0
Speakers

Host

Terry

Guest

Justin Dugan
Topics Discussed
Go Topless Day95%Charitable Events in the Jeep Community90%Community Building Through Shared Experiences88%Turn 5 and Extreme Terrain Company Culture85%Jeep Event Planning and Logistics75%Merchandising and Collectible Swag70%Sponsorship and Brand Partnerships65%Online Community Engagement60%
People & Brands

Terry

person

45xPositive

Justin Dugan

person

38xPositive

Go Topless Day

other

35xPositive

Extreme Terrain

brand

30xPositive

Turn 5

brand

28xPositive

Barricade

brand

15xPositive

Jeep Life Podcast

media

12xPositive

PowerTube TV

media

8xPositive

Patreon

other

7xPositive

Make-A-Wish

organization

6xPositive

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