Go Topless Day and Justin
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “Go Topless Day and Justin” inside PodZeus.
In this special episode of the Jeep Life Podcast, host Terry welcomes Justin Dugan from Turn 5 to discuss the upcoming 19th annual Go Topless Day, a global Jeep community event celebrated on May 16th. The episode dives into the origins of the event, its evolution from a seasonal celebration of spring into a major charitable initiative, and the massive scale of participation—nearly 500 events across six countries and 46 U.S. states. Justin shares insights into the behind-the-scenes coordination, merchandising, and the company’s commitment to giving back, highlighting over $1.4 million raised since 2019 for causes like Make-A-Wish and Wounded Warriors. The conversation also touches on the personal joy of working in the Jeep industry, the importance of community, and the power of collective action. Terry emphasizes the inclusive, social nature of the event, encouraging listeners to host or join local gatherings, from beach rides to trail runs and cleanups, all while raising funds for good causes. The episode concludes with a heartfelt call to action: support the Jeep community through participation, Patreon, reviews, and engagement. Justin stresses that Turn 5’s involvement is rooted in genuine passion and philanthropy, not just branding. The hosts celebrate the spirit of camaraderie, shared experiences, and the joy of being part of something bigger than individual hobbies. With a mix of humor, nostalgia, and inspiration, the episode reinforces the Jeep lifestyle as a force for connection, fun, and positive change.
Go Topless Day is a global, charitable Jeep event held annually on May 16th, now in its 19th year, with over 495 events worldwide.
Since 2019, the event has raised $1.4 million for charities like Make-A-Wish, Wounded Warriors, and Alex’s Lemonade Stand.
Turn 5 and Extreme Terrain support the event with matching donations up to $500 per event and provide free swag like flags, shirts, and stickers to event hosts.
Events can be anything from beach rides to trail runs, cleanups, or meetups—no beach required—and are designed to bring Jeepers together.
The goal for 2026 is to expand to all 50 U.S. states, with a special focus on underrepresented states like Delaware, Alaska, North Dakota, and Vermont.
…and 3 more takeaways available in PodZeus
Welcome to the Show & Sponsor Shoutouts
Terry welcomes listeners to the Jeep Life Podcast, introduces the episode's unique format, and thanks sponsors including ArmorLite, Power Tank Pipes, Tyree Off-Road, Oracle Lighting, and Alpine USA. He announces the podcast’s new partnership with PowerTube TV and encourages support via Patreon, reviews, and email.
Go Topless Day: The Big Announcement
“We're asking for you to get involved. Go to extremeterrain.com slash go topless day. We want to get that number up to all 50 states again this year and make a difference and have a good time.”
Meet Justin Dugan: Brand Ambassador & Video Host
Terry introduces Justin Dugan from Turn 5, who shares his 15-year journey with the company, his love for cars and broadcasting, and his role as a video host across multiple brands including Extreme Terrain and American Trucks.
The Heart of Go Topless Day: Charity & Community
“It's literally the perfect kind of everything coming together type of day for Jeep owners, for a good cause, getting together with buddies, you know, seeing all the cool rigs.”
Behind the Scenes: Logistics, Swag & Team Effort
“We sold out of the ducks. That's a good sign. You know, when we're out of the inflatable ducks, you know.”
“I think this is just another great example of that. Yeah. And I think, I don't want to use the word charitable with a business, but keeping the lights on and keep people employed is a charitable action into itself, right?”
“It's literally the perfect kind of everything coming together type of day for Jeep owners, for a good cause, getting together with buddies, you know, seeing all the cool rigs.”
“Be excellent to each other. That's it.”
Host
Guest
Terry
person
Justin Dugan
person
Go Topless Day
other
Extreme Terrain
brand
Turn 5
brand
Barricade
brand
Jeep Life Podcast
media
PowerTube TV
media
Patreon
other
Make-A-Wish
organization
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “Go Topless Day and Justin” inside PodZeus.
Start discovering podcast insights today
Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.
No credit card required • 7-day trial • Cancel anytime
