OOF: Brett Yormark SOLD OUT to ESPN, FOX, Now EIGHT Big 12 Weeknight Football Games, Texas Tech MAD!
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The Locked On Big 12 podcast dives into a packed week of conference news, starting with a lighthearted story about Bill Belichick wearing a stolen hoodie at a Savannah Bananas game, which sparks a broader discussion on the power of celebrity coaches like Belichick and Deion Sanders to drive attention and revenue regardless of on-field success. The episode then shifts to major Big 12 realignment news, criticizing the conference’s decision to schedule eight Friday night football games—highlighting Texas Tech’s frustration over losing two Saturday home games in Lubbock, which the hosts argue is a shortsighted move driven purely by Fox and ESPN revenue. The discussion expands to spring football, transfer portal activity, and team outlooks, with strong optimism for Baylor’s football and basketball programs, especially with DJ Lagway and potential return of Tunde Yesivu. Houston is predicted to surprise with a 10-11 win season, while Texas Tech is still seen as the top contender for a back-to-back Big 12 title. In baseball and softball, Texas Tech’s dominance is emphasized, with Baylor needing key wins to secure an NCAA tournament berth. The episode ends with sponsor plugs for FanDuel and TurboTax, and a final nod to the cultural impact of high-profile coaches who generate buzz even in losing seasons.
The Big 12’s decision to schedule eight Friday night games prioritizes ESPN and Fox revenue over fan experience, especially hurting Texas Tech’s home game appeal.
Bill Belichick and Deion Sanders are seen as 'attention engines'—their presence boosts brand value, merchandise, and viewership even if they don’t win immediately.
Baylor’s football and basketball programs are poised for a resurgence thanks to DJ Lagway, strong portal recruitment, and potential return of Tunde Yesivu.
Houston is expected to be the biggest surprise in the Big 12, potentially winning 10-11 games despite media obscurity in a crowded market.
Texas Tech’s dominance in softball and football is unmatched in the Big 12, with the Red Raiders poised for another championship run.
…and 3 more takeaways available in PodZeus
Opening Buzz: Belichick, Hoodie Theft, and the Locked On Club
The episode kicks off with a humorous story about Bill Belichick wearing a stolen hoodie at a Savannah Bananas game, followed by a plug for The Everydayer Club, the podcast’s ad-free membership tier.
Big 12 Weeknight Game Schedule: A Revenue-Driven Move
“That's a problem if you're a player. It's a problem if you're a high school kid at Lubbock Estacado and you want to go watch your favorite team, Texas Tech, in your backyard. You're not going to be able to do that now.”
Baylor’s Spring Progress: Lagway, Receivers, and the Portal
“Baylor's got a legitimate shot at doing that. The portal is still so wide open. right now. I think Scott and company having one signing is probably intentional that transfer portal Intel.”
The Jimmy Rogers Factor: Iowa State’s Rebuild and the Kurt Cignetti Benchmark
“For Jimmy Rogers, the way he attacked the transfer portal, this could be an eight- or nine-win Iowa State team. That's the squad, though. If I'm watching anybody this spring, that's the squad I need to see the most growth out of.”
Houston’s Hidden Potential and the Attention Problem
Despite being overlooked in a crowded market, Houston is predicted to surprise with a 10-11 win season under Willie Fritz, though the hosts note they’ll struggle to get national attention.
“If they go six and six or three and nine next season, It's still Bill Belichick. People are tuning in for that. People want to see what Deion Sanders is saying this week.”
“At the very least, if we're going to lose, let's lose and make a whole lot of money off of it. And that's where Colorado sits.”
“You say, Bill, take as long as you need. Deion, take as long as you need because the second that guy leaves, your program is so much richer.”
Hosts
Texas Tech
other
Baylor
other
Drake Toll
person
Bill Belichick
person
Ward White
person
Deion Sanders
person
ESPN
media
Houston Cougars
other
Iowa State
other
Fox
media
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BEEF: Brett Yormark Just SNAPPED At Texas Tech, Cody Campbell, Blowing Off Big 12 Fans for FOX, ESPN
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FEUD: Texas Tech Threatening to LEAVE Big 12 May FINALLY Wake Brett Yormark Up In Cody Campbell Beef
Locked On Big 12 | Daily College Football & Basketball Podcast • 27m • 4/3/2026
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