1561: Create New Retirement Income Locating Unclaimed Assets with David Church

In this episode of The Marketer of the Day podcast, Robert Plank interviews David Church, founder of the Surplus Institute, about his mission to help individuals reclaim over $71 million in unclaimed funds—money that often goes unnoticed due to complex bureaucratic processes. David shares compelling stories of clients like Alan, an Uber driver who earned $37,000 commissions and bought a Subaru, and a woman who recovered $550,000 in hidden assets after a foreclosure. He explains how surplus funds—particularly from mortgage and tax foreclosures—often remain unclaimed because banks and governments delay or obscure the process, allowing them to earn interest on the money. David emphasizes that the key to success lies not in luck, but in a structured system: learning the market, skip-tracing leads, and mastering follow-up communication using a 'doctor frame' that builds trust. He highlights the importance of community, coaching, and consistency, drawing from his own journey of focusing on one high-leverage business instead of spreading himself thin across multiple ventures. The episode concludes with practical advice: join the Surplus Institute Facebook group, explore surplusinstitute.com, and commit to a daily system of five new leads to unlock a scalable, life-changing income stream.