Messi and Unique FC | Episode 268
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In this solo episode of Miami Total Futbol Radio, host Franco Penizo dives deep into the growing influence of Unique FC—a PR firm tied to Lionel Messi—within Inter Miami's media operations. Penizo argues that since the departure of longtime communications leaders Rafael Cabrera and Michael Franca in 2025, Unique FC’s representative Roberto Trevino has quietly assumed a central role in shaping media access, interviews, and messaging, despite no formal announcement or listing on Inter Miami’s website. He highlights a tightening of media access, the continued refusal to open locker rooms post-game (in violation of MLS policy), and his own exclusion from credentials, which he attributes to Unique FC’s behind-the-scenes control. The episode also critiques Inter Miami’s recent on-field performance, particularly a 1-1 draw with New England Revolution, where possession dominance didn’t translate to goals, and questions the team’s lack of a home win at the new stadium. Penizo analyzes defensive lapses, an underperforming attack, and Guillermo Hoyos’s vague, disjointed post-match comments, suggesting a lack of accountability. He concludes with optimism for an upcoming clash against Orlando City, predicting a decisive win to break the home win drought.
Unique FC, a firm tied to Lionel Messi, has gained significant behind-the-scenes influence in Inter Miami’s media operations without formal disclosure.
Media access has tightened dramatically, with fewer player interviews and no locker room access—violating MLS policy—since Messi’s arrival.
Inter Miami has not won a home game at New Stadium yet, despite being a top Eastern Conference team, raising concerns about performance consistency.
Lionel Messi leads the team in goals but has zero assists through a quarter of the season—a rare anomaly for him.
Guillermo Hoyos’s post-game press conferences are criticized for being disjointed and evasive, avoiding direct discussion of losses and weaknesses.
…and 2 more takeaways available in PodZeus
The Rise of Unique FC and the Shifting Media Landscape
“Unique FC is behind me being 0 for 3 in terms of credentials this season. That is my opinion.”
Media Access, MLS Policy, and the Hidden Power of PR
Penizo elaborates on how Inter Miami has systematically disregarded MLS rules requiring locker room access after games, with no visible consequences. He argues that the absence of formal disclosure about Unique FC’s role, combined with the silence from the communications team, creates a culture of fear among journalists who depend on access for their livelihood.
Inter Miami’s Performance vs. Expectations: The New England Draw
“They had 62.1% possession, but only 19 shots. New England had 16. The game looked closer on paper than it did in person.”
Guillermo Hoyos’s Press Conferences: Evasion and Disjointed Messaging
“He jumps from thought to thought without ever really completing one. It's all over the place.”
The Attack’s Struggles: Messi’s Goals, Zero Assists, and Berterame’s Drought
“That is a crazy stat. That he has no assists in a league that counts secondary assist. I mean, if you average a goal every two games, that's a really good return.”
“Unique FC is behind me being 0 for 3 in terms of credentials this season. That is my opinion.”
“That is a crazy stat. That he has no assists in a league that counts secondary assist.”
“He jumps from thought to thought without ever really completing one. It's all over the place.”
Host
Franco Penizo
person
Inter Miami
organization
Lionel Messi
person
Unique FC
organization
Guillermo Hoyos
person
MLS
organization
Roberto Trevino
person
New England Revolution
organization
Miami Total Football Radio
media
Herman Berterame
person
Messi and the Nu Stadium | Episode 264
Miami Total Futbol Radio • 1h 12m • 4/3/2026
Messi and the Eventful (Nu) Stadium Opener | Episode 265
Miami Total Futbol Radio • 1h 15m • 4/9/2026
Messi, Mascherano, Guillermo Hoyos | Episode 266
Miami Total Futbol Radio • 1h 25m • 4/16/2026
Messi's Magic, Hoyos' Tactics, Bright's Ban | Episode 267
Miami Total Futbol Radio • 1h 12m • 4/25/2026
Messi and the Clasico Collapse | Episode 269
Miami Total Futbol Radio • 1h 21m • 5/4/2026
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