EP 466: How To Create Scroll-Stopping Instagram Reels Ads
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In this episode of the Next Level Facebook Ads Podcast, host Phil Graham dives into the art of creating scroll-stopping Instagram Reels ads. He emphasizes that many advertisers fail because they simply repurpose existing content for Reels instead of designing ads specifically for the platform. Graham outlines seven key principles for success: capturing attention in the first second with movement, strong visuals, and impactful audio; creating native, Reels-specific content that feels authentic to the format; focusing on one clear idea to avoid clutter; delivering a powerful hook within the first few seconds that speaks directly to the viewer’s pain points; using compelling visuals like product demos, transformations, or the host on camera; maintaining fast pacing to retain attention; and ensuring captions are clear and effective for viewers watching without sound. He concludes with the importance of a simple, direct call to action at the end. The episode is packed with actionable advice for advertisers looking to stand out in a crowded Reels feed.
Design Reels ads specifically for the platform—not just repurpose existing content.
Capture attention in the first 1–3 seconds with movement, strong visuals, and impactful audio.
Focus on one clear idea to avoid clutter and increase message clarity.
Use hooks that speak directly to your ideal audience’s pain points within the first few seconds.
Prioritize fast pacing and clear captions for sound-off viewers.
…and 2 more takeaways available in PodZeus
Why Most Reels Ads Fail
Phil Graham opens the episode by highlighting how many advertisers are using Instagram Reels incorrectly—simply dropping generic ads into the Reels placement without optimizing for the format. He sets up the core problem: lack of platform-specific design leads to poor performance.
The First Second Rule: Hook Immediately
“You have to catch their attention immediately.”
Create Native, Reels-Specific Content
“The best reels ads look and feel like ads that were specifically made for reels, not just repurposed for every placement.”
Focus on One Clear Idea
“We might have an ad like that here and there, but for the most part, I like very specific, simple ads that don't try to make too many points.”
End with a Simple Call to Action
“Don't spend 20 seconds talking about how to sign up. If you have to explain how to sign up, you have a problem.”
“The best reels ads look and feel like ads that were specifically made for reels, not just repurposed for every placement.”
“You have to catch their attention immediately.”
“Don't spend 20 seconds talking about how to sign up. If you have to explain how to sign up, you have a problem.”
Host
Instagram Reels
other
Phil Graham
person
Next Level Facebook Ads Podcast
media
Phil Graham Digital
product
Facebook Ads
other
Meta Ads Manager
product
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