989. Shooting for the Moon
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In this episode of On The Page, host Pilar Alessandra welcomes Katrina Medoff, co-founder and co-executive director of the Moonshot Initiative, a nonprofit dedicated to advancing gender equity in film and television. Katrina shares the origins of the Moonshot Film Challenge, which began in 2018 as a scrappy response to the male-dominated sets she experienced as a woman in New York's indie film scene. The initiative has since produced 41 short films with 1,000 filmmakers, provided access to top-tier equipment, and created career-changing opportunities through pitch meetings with major studios like HBO, Netflix, and Amazon. The conversation dives into the Moonshot Pilot and Feature Accelerators—intensive virtual programs offering pitch training, mock writer’s rooms, and one-on-one meetings with industry execs. Katrina emphasizes the importance of authentic storytelling, strong first pages, and genuine pitching, while also highlighting the power of peer networks and long-term relationship-building in the industry. She shares success stories, including writers who landed staff jobs and even sold projects through the program’s connections. The episode closes with practical advice on applications, including the importance of answering key questions about why now, why you, and how the project advances representation, along with a special 10% discount code for listeners: 'onthe page 10'.
The Moonshot Initiative creates career pathways for women and gender expansive filmmakers through film challenges and accelerators.
Strong scripts are judged by their ability to hook readers from the first few pages and leave a lasting impression.
Authentic, conversational pitch videos—like a Zoom call—are more effective than overly produced ones.
Peer relationships in the program often lead to collaborations, referrals, and even hiring into writer’s rooms.
Applications require thoughtful answers to questions about timing, personal connection to the story, and representation.
…and 3 more takeaways available in PodZeus
The Spark of a Movement
“Get it out of your head. And onto the page. Get it out of your head.”
From Scrappy Beginnings to 41 Films
Katrina recounts how the Moonshot Film Challenge began in 2018 as a response to gender imbalance on sets, using scrappy resource pooling and eventually attracting top-tier equipment donations.
The Power of Access and Community
“We've seen a director get hired for her first feature film because... Her film was showing in a festival, a producer saw it and wanted to hire her on the spot.”
Virtual Access Across the Globe
Moonshot’s accelerators are virtual, enabling participation from New York, LA, London, and even Europe, with flexible meeting times to accommodate global talent.
The Accelerator Experience: Pitching to the Future
“We really spend the time in our program getting their pitch ready because you're always going to have to pitch yourself, talk about your work.”
“We've seen a director get hired for her first feature film because... Her film was showing in a festival, a producer saw it and wanted to hire her on the spot.”
“She participated years ago. She met a production company that loved her, loved her work, but it wasn't for them. And they kept having her come back and pitch more and more projects until finally something was right for them.”
“This podcast will be archive through the Writers Guild. So I'm extremely excited and honored about that.”
Host
Guest
Moonshot Initiative
organization
Katrina Medoff
person
Pilar Alessandra
person
Moonshot Pilot Accelerator
other
Moonshot Film Challenge
other
Netflix
organization
HBO
organization
Moonshot Feature Accelerator
other
Sylvia Ann Parker
person
On The Page
media
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