WILLIE MAHER: The man trying to secure hurling's future | New Rules explained | OFF THE BALL

In this episode of OTB GAA, host Owen O'Shaughnessy sits down with Willie Maher, the GAA's National Head of Hurling, to discuss the future of hurling in Ireland. Maher outlines his vision for the sport, emphasizing the importance of grassroots development, referee support, and cultural integration. He highlights the recent introduction of new rules targeting dissent—both on the field and from sideline personnel—as a way to elevate the game’s respect and reduce frustration. Maher also discusses the GAA’s strategic focus on expanding hurling into non-traditional areas, particularly in Connacht and Ulster, through initiatives like 30 new clubs annually, gear packs for struggling clubs, and government-backed funding of €750,000 directed toward coaching, games programs, and volunteer support. A major theme is the need to break down barriers to participation—equipment, coaching, and access to games—while fostering a culture where hurling is accessible to all children, regardless of background. Maher also touches on the importance of gender inclusion, noting informal co-ed play in schools and ongoing dialogue with the Camogie Association, though formal integration remains a challenge. The episode closes with a preview of the new Hurling Expert Advisory Group, led by John Myler and Charlotte Burns, which will use data from the Games Intelligence Unit to inform future rule changes and game improvements. Key takeaways include: 1) Referees need more respect and support to make better decisions; 2) The three pillars of hurling growth are equipment, coaching, and games; 3) Non-traditional counties are the priority for expansion; 4) Data-driven decision-making is now central to rule development; 5) Co-ed participation in primary schools is a promising model; 6) Government funding is being strategically deployed to grow the sport; 7) Cultural embedding of hurling in communities is essential; 8) The success of Dublin’s hurling growth offers a replicable blueprint. Overall, the tone is optimistic and forward-looking, with Maher expressing enthusiasm for the transformative potential of strategic, inclusive development.