Ep 340: What strategy makes the most profit? -with Rob Flux, Oliver Jackson, Hayden Warren, & Todd Sloan
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This episode of Pizza and Property dives deep into the profitability of various property development strategies, using two adjacent properties in Geelong as a case study. Host Todd Sloan and guests Rob Flux, Oliver Jackson, Hayden Warren, and Todd Sloan analyze multiple scenarios—granny flat construction, land subdivision, townhouse development, and dual occupancy—highlighting that just because a property is developable doesn’t mean it’s profitable. Rob Flux introduces his 'rapid elimination method,' a 10-minute screening process to quickly rule out deals based on zoning, access, easements, and flood overlays. Despite favorable zoning and potential for development, multiple red flags emerge: poor house condition, tight access due to trees and power poles, high construction and holding costs, and weak land sales demand. Hayden Warren presents a one-to-two lot subdivision strategy, building a new home in the rear while retaining the front property, but even this faces hurdles like marginal side access, acoustic reports, and traffic plans. The episode concludes with a powerful takeaway: 'Just because it’s developable doesn’t mean it’s profitable.' The hosts emphasize the importance of rigorous due diligence, worst-case scenario modeling, and choosing strategies that offer strong returns and capital recycling. Key takeaways include: 1) Always use a rapid elimination framework to filter out deals early; 2) Never assume development potential equals profitability—run detailed feasibility models; 3) Prioritize capital recycling by designing deals that return your investment quickly; 4) Manage tenant relationships proactively, especially during renovations; 5) Account for all hidden costs like acoustic reports, traffic plans, and council fees. The episode underscores that successful development isn't about ambition—it's about precision, patience, and ruthless financial discipline.
Use a rapid elimination method to quickly rule out unviable properties within 10 minutes.
Developability ≠ profitability—always run detailed feasibility models before committing.
Prioritize strategies that allow for capital recycling and quick return of investment.
Proactively manage tenant relationships during renovations to avoid delays and damage.
Account for all hidden costs like acoustic reports, traffic plans, and council fees in your budget.
Evaluating the Granny Flat Strategy
“The thing that I am very impressed by though is six to eight weeks, 12 weeks if things go wrong. Like as far as comparing this already to like the strategy with Rob, knocking everything down, building all the townhouses, like going down that path. There's no way we're talking about doing this in a matter of a few months.”
Rob Flux’s Rapid Elimination Method
“Just because it's developable does not mean it's profitable. That's probably the biggest thing, biggest takeaway.”
Hayden Warren’s One-to-Two Lot Subdivision Strategy
“The ideal property for most people is something that's cash flowing. It makes you money and doesn't restrict you from opportunity cost. You can't buy that anymore because of where interest rates are, but what you can do is manufacture that.”
The Reality of Development Costs and Market Demand
The team examines the financial reality of development, revealing that even approved townhouse projects (nine units) fail to generate profit due to high construction, holding, and administrative costs. Land sales in the area are stagnant, with prices dropping 4.5% year-on-year. The episode warns against overestimating market demand and underestimating soft costs.
The Importance of Tenant Management and Legal Clauses
Hayden emphasizes the importance of pre-settlement clauses allowing work to begin before settlement. He also stresses treating tenants with respect—especially with a bill clause and site map in the lease—to avoid disruptions. A disgruntled tenant can cause delays, damage, or block access, which can derail the entire project.
“Just because it's developable does not mean it's profitable. That's probably the biggest thing, biggest takeaway.”
“The ideal property for most people is something that's cash flowing. It makes you money and doesn't restrict you from opportunity cost. You can't buy that anymore because of where interest rates are, but what you can do is manufacture that.”
“Mate, you'd have to give me this block of land for free and even then I wouldn't want it.”
Host
Guests
Todd Sloan
person
Hayden Warren
person
Victoria
place
Rob Flux
person
Geelong
place
Oliver Jackson
person
Property Developer Network
organization
Inside 2 Buyers Agency
organization
PlanSuite
product
BMT Quantity Surveyors
organization
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