Ep 340: What strategy makes the most profit? -with Rob Flux, Oliver Jackson, Hayden Warren, & Todd Sloan

Pizza and Property1h 34mApril 18, 2026

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AI-Generated Summary

This episode of Pizza and Property dives deep into the profitability of various property development strategies, using two adjacent properties in Geelong as a case study. Host Todd Sloan and guests Rob Flux, Oliver Jackson, Hayden Warren, and Todd Sloan analyze multiple scenarios—granny flat construction, land subdivision, townhouse development, and dual occupancy—highlighting that just because a property is developable doesn’t mean it’s profitable. Rob Flux introduces his 'rapid elimination method,' a 10-minute screening process to quickly rule out deals based on zoning, access, easements, and flood overlays. Despite favorable zoning and potential for development, multiple red flags emerge: poor house condition, tight access due to trees and power poles, high construction and holding costs, and weak land sales demand. Hayden Warren presents a one-to-two lot subdivision strategy, building a new home in the rear while retaining the front property, but even this faces hurdles like marginal side access, acoustic reports, and traffic plans. The episode concludes with a powerful takeaway: 'Just because it’s developable doesn’t mean it’s profitable.' The hosts emphasize the importance of rigorous due diligence, worst-case scenario modeling, and choosing strategies that offer strong returns and capital recycling. Key takeaways include: 1) Always use a rapid elimination framework to filter out deals early; 2) Never assume development potential equals profitability—run detailed feasibility models; 3) Prioritize capital recycling by designing deals that return your investment quickly; 4) Manage tenant relationships proactively, especially during renovations; 5) Account for all hidden costs like acoustic reports, traffic plans, and council fees. The episode underscores that successful development isn't about ambition—it's about precision, patience, and ruthless financial discipline.

Key Takeaways
1

Use a rapid elimination method to quickly rule out unviable properties within 10 minutes.

2

Developability ≠ profitability—always run detailed feasibility models before committing.

3

Prioritize strategies that allow for capital recycling and quick return of investment.

4

Proactively manage tenant relationships during renovations to avoid delays and damage.

5

Account for all hidden costs like acoustic reports, traffic plans, and council fees in your budget.

Chapters
0:00
45 min

Evaluating the Granny Flat Strategy

The thing that I am very impressed by though is six to eight weeks, 12 weeks if things go wrong. Like as far as comparing this already to like the strategy with Rob, knocking everything down, building all the townhouses, like going down that path. There's no way we're talking about doing this in a matter of a few months.

Highlight
45:00
35 min

Rob Flux’s Rapid Elimination Method

Just because it's developable does not mean it's profitable. That's probably the biggest thing, biggest takeaway.

Highlight
1:20:00
30 min

Hayden Warren’s One-to-Two Lot Subdivision Strategy

The ideal property for most people is something that's cash flowing. It makes you money and doesn't restrict you from opportunity cost. You can't buy that anymore because of where interest rates are, but what you can do is manufacture that.

Highlight
1:50:00
10 min

The Reality of Development Costs and Market Demand

The team examines the financial reality of development, revealing that even approved townhouse projects (nine units) fail to generate profit due to high construction, holding, and administrative costs. Land sales in the area are stagnant, with prices dropping 4.5% year-on-year. The episode warns against overestimating market demand and underestimating soft costs.

2:00:00
20 min

The Importance of Tenant Management and Legal Clauses

Hayden emphasizes the importance of pre-settlement clauses allowing work to begin before settlement. He also stresses treating tenants with respect—especially with a bill clause and site map in the lease—to avoid disruptions. A disgruntled tenant can cause delays, damage, or block access, which can derail the entire project.

High-Impact Quotes
Just because it's developable does not mean it's profitable. That's probably the biggest thing, biggest takeaway.
Rob Flux65:10
Viral: 92.0
The ideal property for most people is something that's cash flowing. It makes you money and doesn't restrict you from opportunity cost. You can't buy that anymore because of where interest rates are, but what you can do is manufacture that.
Hayden Warren87:00
Viral: 88.0
Mate, you'd have to give me this block of land for free and even then I wouldn't want it.
Rob Flux63:40
Viral: 85.0
Speakers

Host

Todd Sloan

Guests

Rob FluxOliver JacksonHayden Warren
Topics Discussed
Development Feasibility92%Rapid Elimination Method90%One-to-Two Lot Subdivision88%Capital Recycling87%Granny Flat Development85%Hidden Development Costs83%Tenant Management78%Market Demand Analysis75%
People & Brands

Todd Sloan

person

20xPositive

Hayden Warren

person

15xPositive

Victoria

place

14xNeutral

Rob Flux

person

12xPositive

Geelong

place

12xNeutral

Oliver Jackson

person

8xPositive

Property Developer Network

organization

3xPositive

Inside 2 Buyers Agency

organization

2xPositive

PlanSuite

product

1xPositive

BMT Quantity Surveyors

organization

1xNeutral

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