How to Sell Your Podcast for a Profit | Anjel B. Hartwell
Anjel B. Hartwell reveals how she sold her podcast, 'Men on Purpose,' during a pivotal moment at the New Media Summit in March 2020—just as the world shut down. What began as a spontaneous idea to offer her show to a fellow attendee turned into a real transaction, proving that podcasts are not just content but valuable intellectual property. She shares a five-step framework—S-H-E-L-L—to help creators overcome the emotional and psychological barriers to selling: Stand your ground, Hold space, Educate and Evaluate, Love your offer, and Let go. The story isn’t just about a sale, but about the courage to monetize your work, the importance of alignment in partnerships, and the unexpected value in even failed deals. Her journey shows that selling isn’t pushy—it’s about presence, clarity, and trust in your own worth. Even when the deal fell apart mid-process, she gained a new business offering: consulting others on how to sell their podcasts.
Your podcast is intellectual property—just like a book or course—and can be sold for profit.
Use the S-H-E-L-L framework to overcome selling anxiety: Stand your ground, Hold space, Educate and Evaluate, Love your offer, Let go.
The most powerful selling isn’t about chasing—it’s about creating space for the other person to say yes.
Evaluate both the buyer’s readiness and your own values—this deal is about alignment, not just money.
If you’re not deeply in love with what you’re selling, go back to the drawing board—authenticity drives conversion.
…and 3 more takeaways available in PodZeus
The Moment the Idea Struck
“See if this guy would be interested in buying your show.”
Selling Is a Skill, Not a Gut Feeling
Anjel reframes selling as a learnable skill set essential for monetization, not just a transactional act.
Step 1: Stand Your Ground and Own Your Greatness
The foundation of selling is believing in your own value—especially when you're ready to let go of a project.
Step 2: Hold Space, Don’t Chase
“I had to wait. I had to wait and I had to hold the space open for him to make his move.”
Step 3: Educate and Evaluate
“I was in this evaluation and he was also in evaluation.”
“And as a result of going through the deal process, you actually will have something else that could even be sellable too.”
“See if this guy would be interested in buying your show.”
“If you’re not madly in love with what you’re selling, then you need to go back to the drawing board.”
Host
Anjel B. Hartwell
person
Men on Purpose podcast
media
New Media Summit
other
Steve Olsher
person
Wickedly Smart Women podcast
media
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