RMRB 1266 - Building an Amazon FBM Business Making $2K per Month in the Sports Niche
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This episode of the Real Money Real Business Podcast features an interview with a 61-year-old entrepreneur from Spain who built and sold a successful Amazon FBM (Fulfillment by Merchant) business centered around a patented bicycle storage product called 'Bycar.' Initially developed as a personal project with a friend, the business grew steadily on Amazon Europe, selling 12,000 units without significant marketing effort, thanks to its unique design and strong differentiation. However, after the partner's passing in 2017, the founder took full control, managing all aspects of the business solo—handling everything from accounting and fulfillment to customer support—while averaging just 20 hours per week. Despite strong initial performance, sales declined post-pandemic, and the founder struggled to reverse the trend due to limited expertise in online sales and marketing. Now seeking to exit, he’s open to selling the business to someone with the skills and resources to expand into the U.S. market, where the product has untapped potential due to no direct competitors and a U.S. patent. He offers full support during a 2–3 month handover and is open to earn-out agreements, emphasizing the business’s low operational demands and high upside potential in the U.S. Amazon marketplace.
A niche, patented product with strong differentiation can generate consistent sales with minimal marketing effort on Amazon Europe.
Scaling beyond Europe requires local U.S. manufacturing to avoid high shipping and customs costs for heavy, steel-based products.
The business is ideal for a buyer with U.S.-based operations and e-commerce expertise who can leverage the product’s patent and market gap.
Even a solo founder with limited skills can build a profitable Amazon FBM business if the product solves a real, underserved need.
The founder is willing to provide extensive post-sale support and is open to earn-out structures to align incentives.
Introduction to Real Money Real Business Podcast
The host introduces the podcast’s mission: sharing real stories from entrepreneurs who’ve sold their online businesses on Empire Flippers to help others learn practical lessons about building and scaling profitable e-commerce ventures.
Founder’s Background and Product Origin
The founder shares his journey from a personal idea to build a unique bicycle wall rack, co-developed with a friend and engineer. After his partner’s passing in 2017, he continued alone, launching the product on Amazon Spain and later expanding to other European markets.
Business Performance and Challenges
Sales grew significantly during the pandemic but declined afterward. The founder tried Amazon ads and other marketplaces but saw limited success, citing high advertising costs and cannibalization of Amazon sales. He admits his lack of expertise in online sales limits further growth.
Why Selling and Growth Opportunities
“If I had the capabilities to produce bike trap product in the US, I would buy the business without any doubt. This is really a nice bargain that most probably will multiply the investment in a very short time period.”
“If I had the capabilities to produce bike trap product in the US, I would buy the business without any doubt. This is really a nice bargain that most probably will multiply the investment in a very short time period.”
“The product seems to have a high potential in Amazon US, greater than overall the European market indeed, because no direct competitor product is sold there and it's protected by US Patent and Trade Office patent.”
“Each finished unit is mainly a carton box with 4.5 kg of steel inside. In other words, the new owner will need two set up their own production chain in the U.S.”
Host
Guest
Founder
person
Amazon Europe
other
Amazon US
other
Bycar
product
Spain
place
Empire Flippers
organization
Partner
person
US Patent and Trade Office
organization
COVID-19 Pandemic
other
Kaxala
brand
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