Janna from Sterling Main Street
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Jenna from Sterling Main Street joins the Regional Media Podcast Network to share updates on the town's vibrant community initiatives, centered around monthly cleanups, seasonal events, and entrepreneurial support. She highlights the upcoming May 3rd car show at Sterling Marketplace, which will feature live music, food vendors, and drone photography by official photographer Tyler Bunnell. The episode also covers the expanded Earth Day Bash on April 25th, combining the farmer’s market opening with a cleanup effort and a youth-led environmental activity. Jenna emphasizes the growing ecosystem of small business support in Sterling, including the Kitchen Incubator, Small Business Development Center, and the Shops at Grand Plaza, which recently gained national recognition from Main Street America. She concludes with a call for sponsors and donors to support the community’s flower basket program, underscoring the town’s collaborative spirit and commitment to sustainable growth.
The Sterling Main Street car show returns on May 3rd with advanced registration open and free spectator access.
April 25th marks a major community day combining Earth Day, the outdoor farmer’s market launch, and a joint cleanup with the Stock Valley Under 40 group.
The Shops at Grand Plaza are expanding with pop-up opportunities and future tenant recruitment, supported by a successful national grant recognition.
Sterling’s entrepreneurial ecosystem includes incubators, youth programs, and business development centers, fostering local innovation.
Community events like cruise nights and flower basket sponsorships rely on volunteerism and public support—donations as small as $5 make a difference.
Morning Update & Sprinkles
Jenna checks in with the weather, confirming light sprinkles and setting a cheerful tone for the episode.
Monthly Cleanup & Volunteer Efforts
Jenna details the team-up cleanup initiative, now a monthly event since last year, with volunteers dividing into teams to cover downtown areas.
Car Show & Main Street Events
“We just made it official this year, and he's going to be our photographer for the show. Boom. Stamped in.”
Earth Day Bash & Farmer’s Market Expansion
“We're going to spend a little time talking about the development down there... and then we'll spend a little time talking about the native plantings and the environmental stuff going on down there.”
Entrepreneurship & Community Support
“We've got so many tools to support entrepreneurs in this community. It really is amazing.”
“We just made it official this year, and he's going to be our photographer for the show. Boom. Stamped in.”
“They're like, hey, can you – we're going to come out and do another follow-up visit and do an article on you guys and what you're doing.”
“We're going to use you as an example for other communities to take some lessons from.”
Host
Guest
Jenna
person
Sterling Main Street
organization
Shops at Grand Plaza
organization
Main Street America
organization
Sarah
person
Tyler Bunnell
person
Stock Valley Under 40
organization
Small Business Development Center
organization
Kitchen Incubator of Northwest Illinois
organization
Hartford
organization
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