Andrew Storer: The Filmmaker Behind Clayton Young's Viral Series
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In this episode of Road to the Trials, host dives deep into the creative mind behind the viral running documentary series featuring BYU athletes Clayton Young and Connor Mance. Filmmaker Andrew Storer shares how he transitioned from a corporate creative role to freelance documentary filmmaking after being laid off, driven by a passion for storytelling and a belief that elite American marathoners deserved more authentic, long-form content. He recounts the genesis of the series—pitching Clayton Young with a spec episode, securing early sponsorships from ASICS and Shox, and building a raw, observational style that blends intimate athlete access with high-quality cinematography and data integration. Storer emphasizes the importance of authenticity, emotional depth, and minimal intrusion, using an e-bike with a gimbal rig to keep pace with runners during training and races. He reflects on the growing impact of the series, both for the athletes and the broader running community, and advocates for brands to invest in storytelling over glossy ads. The episode closes with Storer expressing hope that the model will inspire more filmmakers and brands to document elite athletes’ journeys, creating lasting cultural value beyond race day.
Authentic storytelling beats polished ads—raw, long-form content builds deeper audience connection and goodwill.
Athlete-driven narratives with emotional depth and behind-the-scenes access are underutilized but highly valuable for brands.
High-quality documentary filmmaking is achievable with minimal gear and smart workflow—focus on access, not production scale.
Sponsors benefit more from subtle integration in storytelling than forced product placement in short ads.
The most powerful moments in sport are often emotional, not just athletic—family, sacrifice, and vulnerability resonate deeply.
…and 3 more takeaways available in PodZeus
The Birth of a Running Documentary Revolution
“I was like, how is this not being documented? Like you're going to the Olympics now. Nobody's working with you guys. Yeah. What's going on?”
From Corporate Layoff to Documentary Filmmaker
Storer recounts his transition from in-house creative at a private equity-backed company to freelance filmmaker after being laid off. He shares his fears about financial stability and family, but ultimately embraced the leap as a chance to pursue meaningful storytelling.
The 'No Brainer' Pitch: Why Document the Runners?
“I didn't know anything about marathoning. I knew a lot about film... I just knew it would work.”
The 16-Week Marathon: Production on a Knife's Edge
“I was shooting and editing one episode a week... I was like, this is going to work. Somebody's going to get it.”
Why Raw Beats Glossy: The Power of Authenticity
“I think they need to move more raw. Like go more like, you know, Woods Run. I was just telling him the other day, like he's killing it.”
“I think the athlete stories are the most valuable thing. That's really what it all comes down to.”
“The coolest scenes of a marathon are when you see their family members screaming their brains out and cheering for them.”
“I was like, how is this not being documented? Like you're going to the Olympics now. Nobody's working with you guys. Yeah. What's going on?”
Host
Guest
Andrew Storer
person
Clayton Young
person
Connor Mance
person
BYU
organization
Shox
brand
Paris Olympics
other
Bandit
brand
Precision Fuel & Hydration
brand
ASICS
brand
New York 24
other
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