The rise of living anywhere

Round Table China24mApril 15, 2026

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AI-Generated Summary

This episode of Roundtable China explores the rising trend of 'lüjú'—a lifestyle blending long-term travel with residence, where people migrate seasonally between cities and towns for work, leisure, and health. From retirees escaping northern winters in Hainan to young digital nomads seeking community in remote villages, this migratory lifestyle is reshaping how people define 'home.' The phenomenon has gained official recognition, with 'lüjú' included in China's government work report alongside major social priorities like pension finance. The episode highlights how cities like Sanya now host more seasonal retirees than permanent elderly residents, while towns in Guizhou and Yunnan are transforming into year-round destinations. Simultaneously, the show examines the emergence of highly specialized vocational education, such as the 'barbecue university' in Yueyang, which trains students in everything from grilling techniques to business management. These programs reflect a broader shift toward practical, job-focused education that meets the demands of China's vibrant street food and tourism economies. Despite challenges like infrastructure gaps and a shortage of skilled professionals, the trend signals a cultural redefinition of stability, community, and belonging in the 21st century.

Key Takeaways
1

The 'lüjú' lifestyle—long-stay travel blending work, leisure, and community—is becoming a mainstream alternative to traditional settlement.

2

China’s government has officially recognized 'lüjú' as a key social and economic trend, placing it alongside major issues like pension reform.

3

Seasonal migration is driven by climate, health, and lifestyle preferences, with retirees and young professionals alike choosing to live in places like Hainan and Guizhou.

4

Specialized vocational programs—like barbecue and hot dry noodle colleges—are emerging to meet demand for skilled workers in local food industries.

5

These programs combine technical training with business and safety education, reflecting a shift toward practical, job-ready higher education.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

The New Definition of Home

What if home didn't have to stay in one place?

Highlight
2:00
3 min

The Rise of Lüjú: From Vacation to Lifestyle

The hosts explore how lüjú is more than tourism—it's a slow-paced, culturally immersive lifestyle. They discuss its growing popularity, especially among retirees and young professionals, and how it's being supported by local governments.

5:00
5 min

Seasonal Migration and the Silver Economy

Senya is actually becoming the residential area of most of the Northeastern people right now.

Highlight
10:00
5 min

From Digital Nomads to Long-Stay Communities

The hosts contrast lüjú with digital nomadism, emphasizing that lüjú includes retirees and focuses on deep cultural integration, community building, and long-term social connections in new places.

15:00
5 min

The Barbecue University: Vocational Education in Action

You can totally just get your hands on when you graduated because you've got everything or essential knowledge that you need.

Highlight
High-Impact Quotes
What if home didn't have to stay in one place?
Niu Honglin0:34
Viral: 85.0
It's not just about education—it's about transforming traditional culture into professional practice.
Yang Yang37:17
Viral: 78.0
Senya is actually becoming the residential area of most of the Northeastern people right now.
Yang Yang7:58
Viral: 75.0
Speakers

Hosts

Niu HonglinYang YangYu Shen
Topics Discussed
Lüjú Lifestyle95%Seasonal Migration90%Vocational Education88%Silver Economy85%Local Food Culture80%Rural Revitalization78%Digital Nomadism75%Community Building72%
People & Brands

Lüjú

other

12xPositive

Sanya

place

8xPositive

Hainan

place

7xPositive

Yueyang

place

6xPositive

Yueyang Barbecue College

organization

5xPositive

Guizhou

place

4xPositive

Barbecue University

other

4xPositive

Local Government

organization

4xPositive

Wuhan

place

3xNeutral

Digital Nomads

other

3xNeutral

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