The Big 3: SBUX, XLE, AAPL
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “The Big 3: SBUX, XLE, AAPL” inside PodZeus.
The latest episode of Schwab Network's Trading 360 dives into three high-conviction trades centered on perceived short-term weaknesses in three major stocks: Starbucks, XLE (energy ETF), and Apple. Don Kaufman, co-founder of TheoTrade, argues that recent market rallies—especially in tech and energy—are unsustainable, driven more by broad market momentum than fundamentals. He identifies Starbucks as a prime candidate for a 'bounce and fade' trade, betting on a continuation of its downtrend after a sharp rally. Similarly, he warns that the energy sector’s 40% year-to-date gain is built on fragile demand, with $4/gallon gasoline fears triggering 'demand destruction'—a key catalyst for a near-term collapse in XLE. Apple, meanwhile, faces a deeper existential threat: generational disaffection. Kaufman reveals a personal moment of alarm when his 13-year-old son questioned switching to Android, underscoring a broader trend of declining brand loyalty and technological stagnation—particularly in Siri’s performance. He positions a long-dated, wide-strangle put spread on Apple, betting on a breakdown below $250. Rick Ducat reinforces these views with technical analysis, highlighting key support levels, overbought RSI signals, and volume profile nodes that align with Kaufman’s bearish thesis.
Bet on a 'bounce and fade' in Starbucks: buy 90 puts, sell 88 puts for a $0.90 debit, targeting a breakdown below $90.
XLE is vulnerable to 'demand destruction'—when gasoline hits $4/gallon, driving near-term sell-offs; use a $3-wide 59/56 put spread expiring April 17.
Apple’s brand erosion is real: a 13-year-old asking to switch to Android signals generational disaffection, not just tech lag.
Siri’s failure to deliver meaningful functionality is a key indicator of Apple’s innovation stagnation, undermining ecosystem loyalty.
For Apple, a $10-wide 240/230 put spread expiring June 18 offers defined risk with high conviction if price breaks below $250.
…and 3 more takeaways available in PodZeus
Introducing the Big 3: SBUX, XLE, AAPL
Marlee Kaden welcomes Don Kaufman and Rick Ducat to discuss three high-conviction trades for the month. The focus is on near-term bearish setups in Starbucks, XLE, and Apple, driven by technical breakdowns and macro sentiment.
Starbucks: The Bounce and Fade Strategy
“I'm going to use that [rally] as an opportunity to fade it. That is to take a bearish position looking for us to continue, if you will, into that downtrend.”
XLE: Energy Sector’s Fragile Rally
“When people start hearing about $4 a gallon gasoline... that's really what demand destruction is effectively about.”
Apple: Brand Erosion and Innovation Lag
“My own child, a 13 year old child asked me the other day if he could move to Android. My own kin. I was I was mortified.”
Technical Confirmation and Final Thoughts
Rick Ducat validates the bearish setups with technical analysis: key support levels, RSI divergence, volume profile nodes, and confluence zones. The episode concludes with a warning that innovation fatigue and consumer sentiment are now as important as chart patterns.
“My own child, a 13 year old child asked me the other day if he could move to Android. My own kin. I was I was mortified.”
“I'm going to use that though as an opportunity to fade it. That is to take a bearish position looking for us to continue, if you will, into that downtrend.”
“It's striking. You know, when was the last time we actually had Siri do anything right other than possibly take us to chat GPT?”
Host
Guests
Apple
organization
Starbucks
organization
Don Kaufman
person
XLE
other
Rick Ducat
person
Siri
product
Marlee Kaden
person
TheoTrade
organization
The Big 3: VST, C, AAPL
Schwab Network • 13m • 3/31/2026
Kudla on Commodities, Defense, and Market Upside
Schwab Network • 10m • 3/31/2026
Nasdaq 100: Looking Past Volatility to Fundamental Strength
Schwab Network • 13m • 4/1/2026
How to Manage Your 401(k) During Market Volatility
Schwab Network • 10m • 4/1/2026
Dickens: ORCL Next "Hyperscaler," NVDA Moat Unstoppable, CRWV "Fantastic" Model
Schwab Network • 10m • 4/2/2026
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “The Big 3: SBUX, XLE, AAPL” inside PodZeus.
Start discovering podcast insights today
Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.
No credit card required • 7-day trial • Cancel anytime
