Lessons - How She Turned One Instagram Page Into a Full Social Media Empire | Theresa Depasquale - CEO of Capture Social Group
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Theresa Depasquale, CEO of Capture Social Group, reveals how she built a full social media empire from a single Instagram page by treating organic content as owned media—something that can't be taken away, unlike paid ads. She warns entrepreneurs against putting all their eggs in one platform, citing her own experience when Facebook deplatformed her regenerative medicine business overnight. The real power, she argues, lies in long-term, authentic engagement: showing the human side of your brand, not just polished expertise. Her strategy isn’t about chasing trends, but about using every feature—like Instagram Notes—not for vanity, but as a tool to spark real conversations that build trust and drive conversions. In an era of algorithmic volatility, authenticity isn’t a buzzword—it’s a survival tactic.
Treat organic social media as owned media—your content is yours forever, even if a platform shuts down.
Use Instagram Notes strategically to spark DMs and deepen engagement, turning passive followers into active participants.
Authenticity means showing your real self—personal stories, quirks, and even humor—not just professional expertise.
Avoid platform dependency: if one channel fails (like Facebook deplatforming), your long-term content foundation still holds.
Conversations lead to conversions: the more you engage authentically, the more trust and loyalty you build.
…and 3 more takeaways available in PodZeus
Sponsor: Cohesity, HubSpot, Amp, Upwork, Dell Technologies
Multiple sponsors introduce their platforms, highlighting data protection, customer insights, smart fitness, freelance talent, and distraction-free work laptops.
The Trust Deficit on TikTok vs. YouTube
“It's like people don't carry over. There's no way. Anybody could be famous. Exactly. So you have somebody with 5 million followers on TikTok, they have nothing anywhere else.”
Short-Form Video Is Non-Negotiable in 2023
“If you're not leaning into it, you really need to start like just leaning into more video content and like learning the nuances of it.”
The Facebook Deplatforming Lesson: Diversify Your Media
“Don't have all your eggs in one basket. And so as a business owner, organic social is owned media. It's never going to go away.”
Authenticity Is Strategy, Not Just a Buzzword
“Just be yourself. Like I've had so many doctors that are like, um, you know, Oh, I'm afraid to let not professional. And like they doing all this really cool, like dancing or like whatever. And I'm like, put it out there.”
“Just be yourself. Like I've had so many doctors that are like, um, you know, Oh, I'm afraid to let not professional. And like they doing all this really cool, like dancing or like whatever. And I'm like, put it out there.”
“Don't have all your eggs in one basket. And so as a business owner, organic social is owned media. It's never going to go away.”
“It's like people don't carry over. There's no way. Anybody could be famous. Exactly.”
Host
Guest
Theresa Depasquale
person
Scott D. Clary
person
Instagram Notes
other
Lee Richter
person
Facebook deplatforming
other
Upwork
organization
Dell Technologies
organization
Amp
organization
HubSpot
organization
Cohesity
organization
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