How to be a great listener | Maegan Stephens, Nicole Lowenbraun

In this episode of TED Business, hosts Megan Stevens and Nicole Lowenbron challenge the traditional concept of 'active listening' by introducing 'adaptive listening'—a framework that emphasizes responding to the specific needs of the speaker rather than applying a one-size-fits-all approach. Drawing from their research on great listeners in the workplace, they identify four distinct listening goals: discern (evaluating), immerse (absorbing details), advance (driving progress), and support (validating emotions). They argue that while people naturally lean toward one listening style, true effectiveness comes from adapting to the speaker’s immediate need. The episode includes real-life anecdotes, such as a heated writing retreat moment and a high-stakes client pitch, to illustrate how mismatched listening styles can derail communication. The core takeaway is a simple yet powerful question: 'What does this person need from me right now?' The hosts also suggest that asking this directly can deepen trust and clarity in conversations.