Are Online Courses Dying? How To Save Your Online Course Business
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Omar Zinhome of The $100 MBA Show tackles the burning question: are online courses dying? While the market is projected to reach $1 trillion by 2032, many creators report declining results. The answer lies not in the death of online education, but in the obsolescence of the outdated model—selling information as a product. With AI, YouTube, and Google making knowledge freely available, consumers no longer pay for content alone. Instead, the future belongs to selling transformation: specific, measurable outcomes backed by structured systems. Omar outlines three powerful models to future-proof your course business: the implementation system (outcome-first design), course plus coaching (adding live accountability), and cohort launches (leveraging community and shared timelines). These models address the core failures of the old approach—low completion rates, lack of trust, and poor results—by prioritizing action, support, and community. The episode concludes with actionable steps: rewrite your sales page to focus on transformation, add one live touchpoint, and launch a cohort. The message is clear: the opportunity is bigger than ever, but only if you stop selling courses and start selling change.
Stop selling information; start selling transformation and specific outcomes.
The old 'record once, sell forever' course model is dead—replace it with systems that drive results.
Add accountability: use live coaching calls or cohort launches to boost completion and retention.
Leverage AI as a tool, not a competitor—your value is in lived experience, not just content.
Rewrite your sales page to focus on the student’s life after the program, not the modules inside it.
The Paradox of Online Education
Omar opens with the contradiction: the online course market is booming, yet creators report their worst sales in years. He sets up the central question: is online education dying or evolving?
The Real Product: Transformation, Not Information
“People are tired of learning. Information is available plentiful. People are not buying information.”
Why the Old Model Failed
Three forces killed the traditional course model: information is free (thanks to AI), buyers are burned out from low-quality courses, and completion rates are abysmal—under 15%.
The 3 Future-Proof Models
“Cohort completion rates run from 85 to 90%. That's incredible. Compare that to the 15% of online courses.”
AI Isn’t the Enemy—It’s a Tool
“AI can’t sit on a group coaching call and build a relationship with your students, diagnose a specific person's specific business problem, and solve it.”
“AI can’t sit on a group coaching call and build a relationship with your students, diagnose a specific person's specific business problem, and solve it.”
“Cohort completion rates run from 85 to 90%. That's incredible. Compare that to the 15% of online courses.”
“The lazy version of online courses is dying. This version where you record the content once, set up the funnel, wait for the money to come in. That version's over.”
Host
Omar Zinhome
person
The $100 MBA Show
media
$100 MBA
other
Claude
other
ChatGPT
other
other
YouTube
other
other
Gemini
other
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