Stop Being Selfish: The Sales Habit That Pays Off Later
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In this episode of The Advanced Selling Podcast, hosts Bill Kasky and Brian Neal reflect on the long-term impact of small, consistent actions—particularly those rooted in generosity and selflessness—using Bill's 35-year-old charity dance marathon as a powerful example. What began as a college fundraiser in honor of Ryan White has grown into a nationwide movement raising over $400 million for children's hospitals, culminating in Bill receiving a Founders Award from Marie Osmond, the founder of the Children's Miracle Network. The hosts draw a compelling parallel between this legacy and the sales profession, arguing that many salespeople operate from a place of selfishness—avoiding outreach, content creation, or follow-ups due to short-term discomfort or lack of immediate reward. They challenge listeners to rethink these behaviors as acts of service, emphasizing that every small action today (like posting on LinkedIn or sending a follow-up email) could have exponential, delayed returns years down the line. The episode urges sales professionals to move from default patterns of procrastination to intentional, consistent habits that build trust and value over time.
Consistent small actions today—like posting on LinkedIn or sending a follow-up—can create massive long-term results, even if the impact isn't immediate.
Sales success is not just about closing deals; it's about building relationships and offering value, even when no one is watching.
Avoiding outreach due to personal discomfort or fear of rejection is a form of selfishness—it denies others access to your knowledge and potential help.
Your unique voice and perspective matter—no one else says things exactly like you do, and that difference can resonate deeply with the right person.
The most impactful sales habits are those that are done consistently, not perfectly, and are designed with future outcomes in mind.
Reunion and the Power of Long-Term Impact
“We didn't know what was going to happen, but we took all these actions. And what happened was this like ridiculous, crazy exponential growth to give back to the world, which is really good.”
The Founders Award and the Ripple Effect of Generosity
“For Marie Osmond, yeah. No, I think that's so good.”
The Sales Habit of Selfishness
“It hurts them. It's just – it is selfish. And we have all this… you know, you're not sharing that stuff, you know, is really having a negative impact on your audience.”
Designing for the Future: Consistency Over Perfection
The hosts emphasize the importance of daily, small actions—like posting on LinkedIn or sending a message—even when results aren’t immediate. They share real examples of people who transformed their careers by building consistent habits.
Call to Action: Join the May Insider Program
Bill promotes the upcoming May Insider program, which will focus on crafting and communicating a clear offer—a critical skill often overlooked in sales organizations. The session will include a rubric and actionable framework.
“It hurts them. It's just – it is selfish. And we have all this… you know, you're not sharing that stuff, you know, is really having a negative impact on your audience.”
“We didn't know what was going to happen, but we took all these actions. And what happened was this like ridiculous, crazy exponential growth to give back to the world, which is really good.”
“You have to move from default to design and say, wait a minute. Okay, let's assume that I do have something.”
Hosts
Bill Kasky
person
Brian Neal
person
product
Marie Osmond
person
Children's Miracle Network
organization
Dance Marathon
other
The Advanced Selling Podcast
media
Ryan White
person
Riley Children's Hospital
organization
Indiana University
other
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