🚽 “Houston, we’re rich” — SpaceX’s janitor millionaires. Greed World Cup. Pizza Hut’s 1996-ification. +The M.A.N.G.O.S.

SpaceX’s IPO isn’t just a financial event—it’s a cultural phenomenon where universities, not employees, are the real winners. A dozen top American colleges, including UNC, Wash U, and Stanford, invested early in SpaceX and now hold stakes worth billions, turning their endowments into literal gold mines. Yet the irony is thick: Elon Musk, who publicly dismisses college as overrated, is the very reason those institutions are now richer than ever. Meanwhile, the New York Knicks’ stock is soaring on playoff momentum, but it’s still undervalued by 40% due to the controversial ownership of James Dolan—the 'Dolan discount'—proving that one CEO can tank a company’s market perception even while its performance soars. And in a bold pivot from inclusivity, Aloe Yoga is launching in Europe not with stores, but with a $1.1 million-per-week luxury yacht in the South of France, hosting 500 Instagram models for content-rich wellness events. This isn’t marketing—it’s a viral performance art piece designed to sell exclusivity in an age of mass-market fatigue. The takeaway? In 2026, value isn’t just in what you sell—it’s in who you let see it.