👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

Snapchat has launched $2,200 smart glasses inspired by supermodel Miranda Kerr, betting that fashion-forward design can overcome past failures in wearable tech. The glasses, which feature cameras, built-in speakers, and AR overlays, are positioned as a luxury product that passes the 'ugly test'—a key hurdle for wearables. Meanwhile, Oatly, once a poster child for overhyped plant-based fads, is staging a comeback by hosting 'The Aftertaste,' a high-concept beverage convention that blends art, science, and barista evangelism to reposition itself as a premium brand. Their secret weapon? A global network of elite baristas who turned coffee shops into oat milk evangelists. On the sports front, FIFA has introduced mandatory hydration breaks at the 22nd and 67th minutes of World Cup matches—creating 12 new 30-second ad slots per game. This real-world monetization is mirrored in EA Sports’ new video game ads, where brands like Visa and Red Bull now appear in stadiums and on player gear in real time. The episode ends with a viral-worthy twist: a study shows 75–80% of people naturally turn left when given a choice, suggesting a deep-seated human bias toward counterclockwise movement—science still doesn’t know why.