INTERVIEW: Emma Grede Talks New Book ‘Start With Yourself’, Balancing Work & Motherhood, Recognizing Your Worth + More
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In this episode of The Breakfast Club, host DJ Envy welcomes Emma Grede, founder of Skims and Good America, to discuss her new book, 'Start With Yourself: A New Vision for Work and Life.' Grede unpacks her journey of self-discovery, emphasizing the importance of emotional intelligence, personal vision, and self-worth in both professional and personal realms. She challenges the myth of 'work-life balance,' advocating instead for intentional prioritization and self-care, exemplified by her 'max three-hour mom' philosophy—honest about needing personal time despite being a devoted mother of four. Grede also confronts societal pressures around fertility, parenting, and wealth, urging women to recognize their value, ask for what they deserve, and build financial literacy. She shares hard truths about failure, the dangers of micromanagement, and the power of strategic partnerships, drawing from her experiences in business and motherhood. Her message centers on resilience, authenticity, and the necessity of starting with oneself to create a life of purpose and impact.
Start with yourself by defining your personal vision—not just career goals, but who you want to be as a person.
You don’t need to be a 'perfect' mom; prioritize your well-being and set boundaries to avoid burnout.
Fear is a signal, not a stop sign—use it as a guide toward growth and transformation.
Women must learn to speak confidently about money and negotiate for their worth, especially in business.
Success isn’t linear—embrace failure as a necessary part of the journey, not a verdict on your value.
…and 3 more takeaways available in PodZeus
Introduction to Emma Grede and Her New Book
“I don’t think that you can separate the two things because at the end of the day we come to work and into our work lives and our careers as people.”
The Myth of Work-Life Balance and the 'Max Three-Hour Mom' Philosophy
“I am a really great hands-on mum but I also need to look after myself and I prioritise myself often and I don't want to have to walk around feeling ashamed at doing that.”
Emotional Intelligence and the Power of Vision
“When you're coming at life from an emotional place, you will never make good decisions.”
Confronting Fear, Failure, and Self-Doubt
Grede shares her journey from anger in childhood to self-awareness, and how she uses fear as a signal to grow, not avoid.
The Reality of Fertility, Timing, and Motherhood
Grede addresses societal pressure to wait for the 'perfect time' to have children, warning that fertility declines and waiting can remove choice.
“I am a really great hands-on mum but I also need to look after myself and I prioritise myself often and I don't want to have to walk around feeling ashamed at doing that.”
“We have to put money in the centre of our plans. We have to make sure that what we need, we are asking for.”
“Fear to me signals that something incredible is on the other side and that I need to go through it, not shy away from it.”
Hosts
Guest
Emma Grede
person
The Breakfast Club
media
Skims
brand
iHeartRadio
other
Kimora Lee Simmons
person
Apple Podcasts
other
Good America
brand
TikTok Podcast Network
other
The Clifford Show
media
Clifford Taylor IV
person
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