NYCFC CEO Brad Sims on Building a Stadium, Fixing MLS Rules & The League’s Future Growth

In this episode of The Cooligans, host Christian interviews Brad Sims, CEO of New York City FC, about the club's journey toward building Etihad Park, the long-awaited soccer-specific stadium in Queens. Sims reflects on the decade-long struggle to secure approval, the political and community challenges, and the emotional weight of finally breaking ground in December 2024. He shares personal anecdotes, including his own superstitious nature and the emotional highs of winning the 2021 MLS Cup, which fans had long awaited. The conversation dives into MLS’s unique business model, including the Designated Player Rule, salary cap complexities, and the need for reform to incentivize investment and create competitive balance. Sims advocates for a simplified, more transparent system that rewards success with greater revenue share, arguing that it would drive growth and fan engagement. He also discusses the club’s identity beyond star power, emphasizing consistency, culture, and long-term vision. The episode closes with Sims expressing excitement for the future, including the stadium’s role as a global events hub—hosting the 2027 CONCACAF Gold Cup, 2028 Olympics, and potential 2031 Women’s World Cup matches.