S14 Ep30: Ineos Turn to AI to Get the Pulse Racing

The Cycling Podcast's S14 Ep30 explores the growing integration of artificial intelligence in professional cycling, spotlighting Ineos Grenadiers' new title sponsor, Netcompany, a Danish tech firm specializing in AI-driven logistics software called Pulse. The episode begins with Larry Warbass of Tudor Pro Cycling sharing insights from his training in Bulgaria and reflections on the Tour of the Alps, where young talent Leonard Yash impressed with a breakout stage win. The focus then shifts to the Ineos Grenadiers' corporate unveiling in London, where the team revealed their new grey-blue jersey and partnership with Netcompany, signaling a major investment of around €100 million over five years. Host Daniel Friebe discusses the potential of AI to revolutionize team logistics, race strategy, and performance analysis—particularly through data synthesis from wearables, training, and race conditions. Larry shares his personal use of AI for research, though his team currently doesn’t use it in training. The conversation touches on ethical concerns around data ownership, especially after past controversies like the UCI’s GPS data dispute. The episode also reflects on the emotional toll of recent tragedies in cycling, including the deaths of riders Christian Muñoz and Milan Dral. Finally, the Giro d’Italia is previewed, with Larry outlining Tudor’s ambitions: a stage win and top-10 finishes for Michael Storer and Matisse Rondell. The episode closes with a nostalgic look at the podcast’s 10-year journey and a call to support the show through its Friends of the Podcast program.