She Moved to Vietnam With 2 Cats, Now She Runs One of Hanoi’s Best Bakeries [Chills 265 ft Sheereen]

The Financial Coconut Podcast44mMay 6, 2026

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AI-Generated Summary

Shirin Amran, a Singaporean pastry chef, shares her transformative journey of leaving Singapore at 20 to build a life and business in Hanoi, Vietnam. What began as a spontaneous move with two cats and a long-distance relationship evolved into founding Baked & Friends, one of Hanoi’s most beloved bakeries. Despite initial struggles—ranging from racial bias in English teaching jobs to navigating Vietnam’s unstructured systems—Shirin found resilience and creativity during the pandemic, developing the bakery’s award-winning thick, gooey chocolate chip cookies while in lockdown. Her story is one of cultural adaptation, personal growth, and the quiet power of letting go of expectations. Now in her 30s, she balances a comfortable life in Hanoi with uncertainty about the future, considering a return to Singapore or the UK, but remains deeply attached to Vietnam’s spirit and the life she’s built there. The episode explores broader themes of identity, privilege, and the trade-offs of living abroad. Shirin reflects on how leaving Singapore’s rigid systems allowed her to grow personally and professionally, gaining adaptability and a broader worldview. She emphasizes the importance of humility, cultural respect, and rejecting the mindset of superiority that some expats bring. While financially less affluent than in Singapore, her quality of life—affordable luxuries, strong community bonds, and freedom to live authentically—is far richer. She now seeks partners to scale her bakery across Vietnam, not for profit alone, but as a meaningful legacy of her time in Hanoi. Her final advice: just go, drop your expectations, and absorb everything.

Key Takeaways
1

Leaving your comfort zone—especially at a young age—can unlock profound personal and professional growth.

2

Cultural adaptability is more valuable than technical skill; learning to let go of expectations is key to thriving abroad.

3

Quality of life often outweighs salary when living in lower-cost countries, especially with access to affordable luxuries.

4

Racial and cultural bias in hiring (e.g., for English teaching) can be a real barrier, even for highly qualified candidates.

5

The pandemic, while difficult, became a catalyst for innovation—Shirin developed her signature cookie recipe during lockdown.

…and 3 more takeaways available in PodZeus

Chapters
0:00
1 min

The Singaporean Who Built Hanoi’s Best Bakery

I just knew that I was bored so I just like, Let's just go guys.

Highlight
1:00
4 min

Why She Left Singapore at 20

Shirin recounts her spontaneous decision to leave Singapore with two cats, driven by boredom, lack of fit, and a desire to explore beyond the structured life she knew.

5:00
7 min

The Reality of Living in Vietnam: Culture Shock and Bias

It's not just about how good you are. It's the image as well.

Highlight
12:00
8 min

From Failed English Teaching to Pastry Career

After being rejected for English teaching roles, Shirin worked in kitchens and eventually launched Baked From Home, a custom cake business that laid the foundation for her bakery.

20:00
10 min

The Pandemic Pivot: Creating the Iconic Cookie

I basically was just like doom scrolling or like watching on YouTube all of these cookies.

Highlight
High-Impact Quotes
If I die, you die.
Shirin Amran's father37:26
Viral: 95.0
Do it! Definitely do it.
Shirin Amran43:10
Viral: 92.0
It's not just about how good you are. It's the image as well.
Shirin Amran10:19
Viral: 90.0
Speakers

Host

Reggie

Guest

Shirin Amran
Topics Discussed
cultural adaptation95%entrepreneurship abroad90%quality of life vs salary88%expat privilege and mindset85%pandemic innovation80%foreign business setup in vietnam75%returning to singapore70%work-life balance in small business65%
People & Brands

Shirin Amran

person

120xPositive

Singapore

place

75xMixed

Hanoi

place

60xPositive

Vietnam

place

55xPositive

Baked & Friends

other

45xPositive

COVID-19

other

30xNeutral

Reggie

person

25xPositive

Financial Coconut Podcast

media

10xPositive

Chills with TFC

media

8xPositive

UK

place

6xNeutral

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