EP | 734 - 42 Days of No Sleep, A Death & $55K Later | What We Left Out (Part 2/2)

In this raw and vulnerable continuation of their story, Erin Dimond shares her deeply personal journey through a 2022 mental health crisis that nearly destroyed her business and personal life. After the sudden death of Aaron’s father and the traumatic birth of her son Jackson while nine months pregnant, Erin plunged into a 42-day period of clinical insomnia, experiencing vivid suicidal hallucinations, extreme physical distress, and a manic depressive episode. Her breakdown was fueled by shame, overwork, a failing business partnership, and a deep-seated belief that her worth is tied to performance. Despite hitting rock bottom—calling her sister in panic, nearly checking herself into a clinic, and losing her entire sales team—she eventually found her way back through prayer, therapy, and systemic business changes. The crisis ultimately led to one of the most profitable quarters in the company’s history, proving that extreme adversity can catalyze transformation. She closes by reflecting on the recurring pattern of shame-based motivation in high-achieving entrepreneurs and her ongoing work to replace it with healthier, self-compassionate drivers.