Aaron Bennett, Co-Founder of The Fly, "Relationships are the coin of the realm."
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In this episode of The Fly, co-founder Aaron Bennett reflects on his journey at Georgetown University, where he helped launch the podcast 'The Fly' and co-founded the student initiative 'Fly on the Wall' (now 'On the Record'). Drawing from his experiences in the Institute of Politics, Bennett emphasizes the transformative power of relationship-building in political careers, sharing how connections made during his time at Georgetown led to internships, job offers, and long-term professional growth. He offers candid insights into the craft of speechwriting, explaining that great speeches emerge from the perfect alignment of message, messenger, and moment—the 'three Ms'—and that success lies in serving the speaker’s authentic voice rather than imposing the writer’s perspective. Bennett also discusses the high-pressure realities of campaign speechwriting, where speed, adaptability, and collaboration are essential, and shares a powerful story of writing a historic farewell speech under extreme time constraints. Throughout, he champions authenticity, genuine connection, and the importance of building a 'village' of trusted relationships over transactional networking.
Relationships are the 'coin of the realm' in D.C.—invest in genuine connections, not just networking.
Great speeches are built on the synergy of message, messenger, and moment—the 'three Ms'.
Speechwriting is about serving the speaker’s voice, not your own; the goal is to help them say what only they can say.
In high-pressure environments, success comes from repetition, instinct, and being prepared to adapt quickly.
Collaboration is key: the best speeches emerge from iterative, back-and-forth work between writer and speaker.
…and 1 more takeaway available in PodZeus
The Birth of The Fly: From Campus to Legacy
“I don't think 19-year-old me would believe it. But I think it's a testament to the generations that have come since us and you guys chief among them who've kept this thing going not just surviving but thriving.”
The Power of Relationships in Politics
“Relationships are everything. Not just in politics, I think in any career, but especially in a place like DC, which so often can feel like the world's smallest town.”
The Art of Speechwriting: The Three Ms
“It's the three Ms. It's the message, it's the messenger, and it's the moment. And there's a synergy between those three ingredients that is what makes a great speech.”
Speechwriting in the Real World: Speed, Pressure, and Collaboration
Bennett shares behind-the-scenes stories from the 2024 campaign, including writing six speeches in advance for a surprise vice-presidential pick and crafting a historic farewell speech in just two hours. He highlights the importance of collaboration, adaptability, and serving the speaker’s voice under extreme pressure.
Advice for Future Leaders: Build, Adapt, Connect
Bennett offers practical advice for students: get reps in writing and speaking, build genuine relationships, and trust the process. He closes with a full-circle moment, reflecting on his first interview with Jen Psaki nine years ago and now being on the other side of the mic.
“Relationships are everything. Not just in politics, I think in any career, but especially in a place like DC, which so often can feel like the world's smallest town.”
“It's the three Ms. It's the message, it's the messenger, and it's the moment. And there's a synergy between those three ingredients that is what makes a great speech.”
“This is her speech. She's going to go out and say what she wants to say to these students. It's not for me to put words in her mouth.”
Hosts
Guest
Georgetown University
organization
Institute of Politics
organization
Aaron Bennett
person
The Fly
media
Barack Obama
person
Tim Walz
person
Vance
person
Trump
person
Robert F. Kennedy
person
Kamala Harris
person
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