How Brands are Using Social Media & AI in 2026

In a forward-looking conversation at Dell Technologies World, Gary Vee and Sean Evans challenge the myth that virality equals success, arguing instead for the enduring power of consistency, authenticity, and value-driven storytelling. They reveal that brands and creators who obsess over short-term metrics like views or shares often fail, while those who focus on building trust through timeless formats—like the 30-minute sitcom or the long-form interview—create lasting impact. Drawing from history, they show how every new medium, from the printing press to the internet, was once feared but ultimately transformed society. The real lesson? Don’t chase trends; master fundamentals. For brands, this means prioritizing real human connection over algorithmic manipulation, especially as AI reshapes media. Gary Vee warns that AI won’t replace people—it will replace people who don’t use it. The most powerful takeaway: trust is earned not by chasing attention, but by showing up, consistently, for your audience—whether through a well-crafted interview, a meaningful product, or a simple act of honesty. The episode dismantles the illusion of 'viral' success, using Star Wars as a counterpoint to 9 million fleeting viral moments that led nowhere. Instead, they advocate for 'seven and eight' content—solid, reliable, emotionally resonant work that builds trust over time.