How to Use AI to Grow Your Business on Social Media in 2026

In this episode of The GaryVee Audio Experience, Gary Vaynerchuk explores how small business owners—specifically dog trainers—can leverage AI to grow their social media presence in 2026. He emphasizes that AI is no longer a novelty but a foundational tool, akin to electricity or the internet, and should be embraced as a thinking partner for content ideation, platform strategy, and automation. Using a real-time demo with ChatGPT, he illustrates how detailed prompts can generate actionable content pillars, platform recommendations (TikTok, YouTube Shorts, Instagram Reels), and AI tools like RunwayML, Canvas Magic Media, Midjourney, and Descript. Gary also discusses the rising trend of 'extreme analog' experiences—where people pay for real-life community and connection—as a counterbalance to digital fatigue, suggesting dog walkers can monetize this by creating exclusive in-person events like 'Dog Supper Clubs.' He argues authenticity in AI use is key, advocating for transparency (e.g., 'this is my AI') to maintain trust. The episode concludes with reflections on digital evolution, the power of community, and the importance of staying true to one's values despite online criticism.