Ep 203: How Leaders Use Strategy (with David Ashcraft)

In this episode of The Global Leadership Podcast, host Whitney Putnam sits down with GLM President and CEO David Ashcraft to explore the often-intimidating topic of strategy. They unpack why many leaders feel anxious about strategy—fearing exposure, control, or making the wrong choice—and how perfectionism can paralyze progress. David shares his personal journey of refining the GLN’s vision over two and a half years, emphasizing that clarity emerges through action, not just planning. He stresses that strategy begins with a clear vision, requires team buy-in, and thrives on iteration. Drawing from Henry Cloud’s upcoming book, David outlines a simple yet powerful framework: define specific activities, assign ownership, and set timelines. The conversation reveals that strategy isn’t just for executives—it’s essential for personal growth, family life, and ministry. Ultimately, the episode champions starting with 70% clarity, moving forward, and refining along the way, because a lack of strategy is still a strategy—so don’t wait for perfection. Key takeaways include: 1) Strategy starts with knowing where you’re going, not having every detail figured out; 2) Perfectionism is a silent killer of progress—70% clarity is enough to begin; 3) Involving your team early (at the 70% mark) leads to better outcomes and shared ownership; 4) Strategy is not just for organizations—it applies to personal life, families, and ministry; 5) The three pillars of actionable strategy are: specific activities, clear ownership, and defined timelines; 6) Progress fuels motivation—celebrate small wins to build momentum; 7) Clarity comes through action, not just contemplation; 8) A lack of strategy is still a strategy—so don’t delay. The tone is encouraging, practical, and energizing, with a strong emphasis on growth, collaboration, and courage to act.