3 & Out - Early Kickoff Problems, Bears Stadium Debate, Tanking & Backup QB Development | Mailbag

The Herd with Colin Cowherd1h 8mMay 22, 2026

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AI-Generated Summary

The Herd with Colin Cowherd's latest mailbag episode tackles a wide range of NFL and college football topics with sharp, often contrarian takes. The central debate centers on the NFL's growing schedule congestion, particularly the 6:30 a.m. PST kickoff games, which host John Middlecoff argues create a 'long freaking day' that risks diminishing the joy of football. He warns that constant Sunday-to-Sunday football could erode the sport's cultural value, likening it to overindulging in pizza and ice cream. On the Bears' stadium dilemma, Middlecoff suggests the McCaskey family’s lack of independent wealth is the real obstacle, despite Indiana offering lucrative incentives—though he doubts the league would allow a move that could spark backlash like the 49ers' Santa Clara relocation. He also delivers a blistering critique of college football's non-conference scheduling, calling it 'embarrassing' and 'a joke' when teams play weak opponents to inflate records. The episode’s most provocative moment comes in the quarterback development discussion: Middlecoff argues that teams like the Packers got massive value from Malik Willis, a 7th-round pick who won games and later netted a 3rd-round pick in trade—proving that developing a backup can be a strategic asset. He even suggests that tanking isn’t about losing games, but about roster construction and culture-building.

Key Takeaways
1

The NFL's 6:30 a.m. PST kickoff games risk creating a 'long freaking day' that erodes the joy of football.

2

The Bears are likely staying in Illinois despite Indiana’s incentives due to league sensitivity and the McCaskey family’s lack of independent wealth.

3

College football’s non-conference scheduling is 'embarrassing' and undermines the sport’s credibility.

4

Malik Willis was worth a 7th-round pick and later netted a 3rd-round pick, proving backup QBs can be high-value assets.

5

Tanking isn’t about losing games—it’s about roster construction, culture, and avoiding pride-driven game planning.

…and 3 more takeaways available in PodZeus

Chapters
5:30
5 min

The 6:30 a.m. PST Kickoff Problem

It's just a lot of football. And I think there is somewhat a line of diminishing returns in terms of people enjoying their day. Now, listen, I've watched a lot of games in my life in all sports, so I'm not against it and I will continue to do it. But it does feel like there's a little bit of a tipping point if just every day football is on from the crack of dawn till midnight.

Highlight
10:00
7 min

Bears Stadium Debate: Indiana vs. Chicago

I think they desperately want to stay in Illinois. But these situations get complicated when you can't siphon the money that you want. Because you not only want the money, you want the ability then to profit.

Highlight
17:00
8 min

College Football’s Non-Conference Scandal

That's something to brag about? That's an embarrassment to this sport. It's why no one pays attention to your games until you get into SEC play.

Highlight
25:00
10 min

Tanking and Backup QB Development

The problem with the... Malik Willis was a 3rd round pick. So he wasn't very expensive. Anthony Richardson was the fourth overall pick, so his contract I think is like $6-7 million a year. And this year's going into year four, meaning he's a free agent next year. So it's not apples to apples, but I hear what you're saying.

Highlight
35:00
10 min

NFL Scheduling and Travel Anxiety

Middlecoff acknowledges travel fatigue but argues that players adapt over time. He dismisses the idea that travel anxiety is a major concern for pros, noting they travel frequently in college.

High-Impact Quotes
I hate surprises. Let me rephrase that. I despise surprises. They are not anything, there's nothing about them that I enjoy, good or bad.
John Middlecoff74:49
Viral: 90.0
That's something to brag about? That's an embarrassment to this sport.
John Middlecoff36:21
Viral: 88.0
I think they desperately want to stay in Illinois. But these situations get complicated when you can't siphon the money that you want.
John Middlecoff9:58
Viral: 82.0
Speakers

Host

John Middlecoff
Topics Discussed
college football scheduling92%bears stadium move90%tanking in the nfl88%backup quarterback development87%early kickoff games85%nfl international games75%sports podcast production70%travel anxiety in sports65%
People & Brands

john middlecoff

person

15xNeutral

nfl

organization

12xNeutral

college football

other

10xNegative

the herd with colin cowherd

media

10xNeutral

bears

other

8xNeutral

malik willis

other

7xPositive

jonas brothers

other

6xNeutral

49ers

other

5xNeutral

iheart

organization

4xNeutral

keir gaines

person

3xNeutral

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