3 & Out - LIV Golf is being SHUTDOWN? NFL Draft Thoughts + NFL Offseason Mailbag

The Herd with Colin Cowherd1h 3mApril 16, 2026

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AI-Generated Summary

In this episode of The Herd with Colin Cowherd, host Ako Wodum dives into the potential collapse of LIV Golf, arguing that its reliance on Saudi funding and lack of historical legitimacy doomed it despite massive player signings. He contrasts LIV's artificial model with the enduring appeal of traditional sports like the NFL, emphasizing that fans care about legacy, narrative, and human drama—not just money. The discussion expands to the NFL Draft, where experience and institutional knowledge give veteran GMs a significant edge, especially in navigating the complexities of the transfer portal and player evaluation. Wodum also explores how media consumption has fractured, making football’s live, one-off events a rare unifying force. He addresses fan engagement, the role of conflict of interest in sports journalism, and the growing disconnect between athletes and public perception, especially in cases involving off-field controversies. The episode closes with a mailbag segment tackling questions on the Patriots' draft strategy, the future of the NFL schedule, and the evolving nature of athlete accountability.

Key Takeaways
1

LIV Golf failed not due to talent or money, but because it lacked history, legacy, and authentic fan connection.

2

Football’s live, one-off nature and deep history make it uniquely compelling compared to other sports.

3

Veteran NFL GMs have a massive advantage due to accumulated experience and institutional memory.

4

Fans care more about stories, effort, and legacy than about player salaries or financial deals.

5

The transfer portal has made player evaluation more complex and less predictable.

…and 3 more takeaways available in PodZeus

Chapters
0:00
10 min

Sponsor & Intro: The Girlfriends & Thanks Dad

The episode opens with promotional segments for iHeartRadio podcasts, including 'The Girlfriends', 'Thanks Dad', and 'Love Trapped', setting a tone of storytelling and personal connection.

10:00
10 min

LIV Golf's Collapse: The Death of a Cash-Driven League

Without this unlimited fund, it wouldn't have existed. And listen, a lot of startups happen and then fail. But at one point in time, they were able to pitch it to someone in a room to give them a check to go.

Highlight
20:00
10 min

Why We Watch Sports: Legacy, Effort, and Narrative

And that's what sports is. Rory McIlroy, I mean, the Masters has done historic ratings the last couple years on Tiger Woods. And I think the reason it is because Rory... story was just something that draws people in.

Highlight
30:00
10 min

The NFL Draft Advantage: Experience Over Hype

The more experience you have, doing that job and making the selections of guys to fall back on is something that is just so advantageous come Thursday and Friday.

Highlight
40:00
10 min

Media, Fans, and the Story Over the Source

Wodum argues that fans don’t care about the ethics behind news—only the story. He dismisses concerns over media conflicts of interest, saying consumers just want information.

High-Impact Quotes
And that's what sports is. Rory McIlroy, I mean, the Masters has done historic ratings the last couple years on Tiger Woods. And I think the reason it is because Rory... story was just something that draws people in.
Ako Wodum12:58
Viral: 90.0
Do not go to the NFL or any of these pro leagues for setting the moral standard for society. That's not the business or the world they're in.
Ako Wodum68:28
Viral: 88.0
If you're poor, good luck. If you're rich, huge advantage to you. You're walking in the courtroom with Jordan and Pippen going into an NBA game.
Ako Wodum67:53
Viral: 87.0
Speakers

Host

Ako Wodum
Topics Discussed
LIV Golf Collapse95%Fan Psychology and Sports Entertainment90%NFL Draft Strategy and GM Experience88%Athlete Accountability and NFL Ethics85%Media and Storytelling in Sports80%Transfer Portal Impact on Draft75%Future of NFL Schedule and Games70%Sports and Human Effort68%
People & Brands

Ako Wodum

person

20xPositive

NFL

other

15xPositive

LIV Golf

other

12xNegative

NBA

other

10xNeutral

Sam Darnold

person

7xPositive

The Girlfriends

media

5xNeutral

Saudi Investment Fund (PIF)

organization

5xNegative

Rory McIlroy

person

5xPositive

Will Ferrell

person

4xPositive

John Schneider

person

4xPositive

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