Colin Cowherd Podcast - J.A. Adande On Steelers + Dodgers Dynasties, The Myth Of Michael Jordan, NIL, LIV Golf Crashes Out

The Herd with Colin Cowherd41mApril 30, 2026

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AI-Generated Summary

In this episode of The Herd with Colin Cowherd, host Colin Cowherd is joined by J.A. Adande, director of sports journalism at Northwestern University and co-host of the podcast Dynastic with Chuck Todd. The conversation dives deep into the legacy of sports dynasties, beginning with a detailed exploration of the 1970s Pittsburgh Steelers—highlighting their racial progressiveness, drafting innovation, and the cultural impact of players like Mike Webster. Adande also discusses the Dodgers’ dynasty, emphasizing the team’s integration of diverse cultures and the mythic status of Sandy Koufax. The discussion then shifts to the controversial rise and fall of LIV Golf, with Adande reflecting on its business model, ethical concerns tied to Saudi sponsorship and the Jamal Khashoggi case, and the media’s failure to treat it as a legitimate competitor to the PGA Tour. Cowherd and Adande debate the myth of Michael Jordan’s mystique, contrasting his pre-1991 accessibility with LeBron James’ social media omnipresence, and argue that Jordan’s legendary status might have been diminished by today’s digital scrutiny. They also examine the transformative impact of NIL (Name, Image, Likeness), praising its empowerment of athletes while expressing unease over the commercialization of college sports and the erosion of amateurism. Finally, the conversation turns to the future of sports journalism, with Adande expressing cautious optimism about new media platforms and podcasting, while warning of the dangers posed by declining trust in traditional news and the dominance of social media as a primary news source.

Key Takeaways
1

The 1970s Steelers were pioneers in racial integration, with the first Black starting quarterback and early recruitment from historically Black colleges.

2

LIV Golf failed not due to poor golf, but because it couldn’t secure TV rights and was treated as a threat by traditional media and the PGA Tour.

3

Michael Jordan’s legendary mystique was partly due to the pre-social media era—his privacy and scarcity made him more iconic than he might be today.

4

NIL has revolutionized college sports by allowing athletes to profit, but it has also commercialized college athletics in ways that feel unseemly and transient.

5

The future of sports journalism lies in independent platforms like podcasts and Substack, but the decline of traditional newspapers and the rise of social media news pose serious threats to truth and accountability.

…and 3 more takeaways available in PodZeus

Chapters
0:00
4 min

Sponsor Segments & Podcast Promos

Multiple iHeartRadio podcast promos and sponsor ads are played, including The Clifford Show, Look Back At It, Learn the Hard Way, Love Trapped, and 2%. These segments promote new shows and feature celebrity hosts and themes like nostalgia, mental health, and true crime.

3:39
6 min

LIV Golf's Collapse and Media Coverage

It wasn't treated seriously by the TV, probably because they wanted to protect their relationships with the PGA tour, right? I'm not going to risk jeopardizing my relationship with the Masters or with the U.S. Open to televised libgolf.

Highlight
10:00
10 min

The 1970s Steelers: A Racially Progressive Dynasty

The Steelers had the first black quarterback to start a season as the starting quarterback for a team. Yeah, was a Pittsburgh Steeler.

Highlight
20:00
10 min

The Dodgers: A Cultural Dynasty

Sandy Koufax is the preeminent Jewish sports hero, right? So there's that element. His just excellence on the field that kind of peaking when he throws that perfect game.

Highlight
30:00
10 min

The Myth of Michael Jordan vs. LeBron James

I think one of my favorite things about sports, in fact, I know it's one of my favorite things, is the cultural changes... the three-ball revolution, the tanking issue this year, NIL's development.

Highlight
High-Impact Quotes
There's never been a greater need for telling the truth. And I think we live in a post-truth society.
J.A. Adande45:45
Viral: 90.0
The thing that concerns me, Colin, is that you look at the younger generation that they, the study after study shows, they get their news primarily through social media.
J.A. Adande45:59
Viral: 88.0
It wasn't treated seriously by the TV, probably because they wanted to protect their relationships with the PGA tour, right? I'm not going to risk jeopardizing my relationship with the Masters or with the U.S. Open to televised libgolf.
J.A. Adande6:02
Viral: 85.0
Speakers

Host

Colin Cowherd

Guest

J.A. Adande
Topics Discussed
sports dynasties95%liver golf90%name image likeness88%racial integration in sports87%michael jordan85%sports journalism82%college sports professionalism80%media coverage and ethics78%
People & Brands

Colin Cowherd

person

15xPositive

J.A. Adande

person

12xPositive

LIV Golf

other

11xNegative

Pittsburgh Steelers

other

10xPositive

NIL

other

10xPositive

Michael Jordan

person

10xPositive

Los Angeles Dodgers

other

9xPositive

LeBron James

person

8xPositive

Dynastic

media

8xPositive

Sandy Koufax

person

7xPositive

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