Joe and Jada - Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)

Ronnie Fieg, founder of Kith, reveals how he transformed a Queens sneaker store into a global fashion empire by mastering the art of storytelling through product. From his roots in 1990s New York retail—where he learned the culture from the ground up, working with boots, Jordans, and streetwear—he built relationships with brands like Nike, Adidas, and New Balance not through rivalry, but through deep product knowledge and mutual respect. He explains how he’s avoided brand feuds by being a passionate advocate for quality across all labels, not just his own. His secret? He’s not just a designer—he’s a historian of sneaker culture, preserving stories lost to time, like how Timberland’s 'beef and broccoli' nickname came from drug dealers who wore them. Now, as the Knicks’ creative director, he’s redefining team apparel as high fashion, and with his new wellness space, Keith Ivy, he’s shaping the identity of paddle sports. But the real revelation? He’s not just building brands—he’s building legacies, one custom pair at a time. When he hands Joe and Jada custom Linen 95s—each priced at $1,800—he’s not just giving gifts. He’s passing the torch to the next generation of culture creators. The episode’s most powerful moment comes when Fieg reflects on his journey from a kid in Queens to a man sitting courtside at Knicks games. 'What’s more far-fetched than working with Nike? Sitting here with you guys,' he says.