Joe and Jada - Sheryl Swoopes on WNBA Mt. Rushmore, ICONIC Nike deal, J. Cole in China & Caitlyn Clark’s MVP chances

The Herd with Colin Cowherd1h 14mMay 7, 2026

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AI-Generated Summary

In this high-energy episode of The Herd with Colin Cowherd, Joe and Jada welcome basketball legend Cheryl Swoopes for a deep dive into her iconic career and legacy. The conversation begins with a celebratory toast to Swoopes' monumental achievements: the first player signed in the WNBA, four-time champion, three-time MVP, and the first woman to have a signature sneaker with Nike. The hosts highlight her groundbreaking Nike Air Swoopes deal, which broke barriers despite skepticism about women's basketball's commercial viability. They passionately debate J. Cole's brief and underwhelming stint in China's professional league, with Swoopes dismissing his performance as a failure to grasp the game's intensity. The discussion shifts to the WNBA's evolution, with Swoopes reflecting on her upbringing in a small Texas town, the financial struggles her family faced, and how those experiences fueled her drive. She shares emotional stories about her brothers, playing on boys' courts, and the resilience that shaped her game. The episode also touches on current WNBA dynamics, including Caitlin Clark’s MVP chances, the Liberty’s strength, and the league's expansion, while Swoopes expresses pride in the progress made and the importance of visibility for young athletes. The tone is a mix of reverence, humor, and unfiltered truth-telling, capturing both the triumphs and ongoing challenges in women's sports. Key takeaways include: Swoopes' Nike deal was a revolutionary moment that opened doors for future female athletes; her success was built on relentless work ethic and overcoming adversity from a disadvantaged background; J. Cole’s China experience was a misstep due to underestimating the league’s competitiveness; and the WNBA’s growth is real, but players still face systemic inequities. The episode closes with a powerful moment of reflection on racial profiling and dignity, as Swoopes recounts being singled out at an airport, underscoring the ongoing fight for respect and equity. The overall sentiment is overwhelmingly positive, celebrating Swoopes’ legacy while advocating for continued progress.

Key Takeaways
1

Cheryl Swoopes' Nike Air Swoopes shoe was a groundbreaking moment that proved women's basketball could have commercial success.

2

Her success was fueled by a relentless work ethic and overcoming poverty and adversity from her upbringing in Brownfield, Texas.

3

J. Cole's brief stint in China's professional league was a failure because he underestimated the league's intensity and competitiveness.

4

The WNBA has made significant progress, but players still face systemic inequities in pay and recognition compared to men's leagues.

5

Swoopes' story is a powerful example of how visibility and representation can inspire future generations of athletes.

Chapters
0:00
10 min

Intro and Swoopes' Legendary Legacy

You think of the first player ever signed in the WNBA. Clap it up. Make some noise for that alone.

Highlight
10:00
10 min

The Iconic Nike Deal and Its Impact

And then they said, we're going to call it the Nike Air Swoops. And I cried.

Highlight
20:00
10 min

J. Cole's China Fiasco and the Reality of Overseas Leagues

He stunk up the place. The man didn't want three in a row. Get out of here.

Highlight
30:00
10 min

Swoopes' Humble Beginnings and Work Ethic

Swoopes shares her roots in Brownfield, Texas, growing up in poverty with her mother on welfare. She describes playing on boys' courts at the Tiger Bowl, where she learned toughness and resilience. She emphasizes that her success was built on relentless practice and a refusal to accept failure.

40:00
10 min

The Evolution of the WNBA and Current Talent

Swoopes reflects on the WNBA’s growth, acknowledging the talent level today but lamenting that people often forget the pioneers who laid the foundation. She discusses the new expansion teams and expresses pride in the league’s progress, while also noting the financial disparities between men’s and women’s sports.

High-Impact Quotes
He made me feel like, you know, we black and brown going to prison in line. I couldn't have just been a normal person who purchased the ticket.
Cheryl Swoopes46:25
Viral: 95.0
And then they said, we're going to call it the Nike Air Swoops. And I cried.
Cheryl Swoopes25:01
Viral: 90.0
He stunk up the place. The man didn't want three in a row. Get out of here.
Joe13:11
Viral: 85.0
Speakers

Hosts

JoeJada

Guest

Cheryl Swoopes
Topics Discussed
WNBA History and Legacy95%Cheryl Swoopes' Career and Achievements90%Racial Profiling and Social Justice88%J. Cole's Basketball Career85%Women's Basketball and Sponsorship80%WNBA Expansion and Future75%Caitlin Clark and MVP Contention72%Athlete Work Ethic and Preparation70%
People & Brands

Joe

person

20xPositive

Jada

person

18xPositive

Cheryl Swoopes

person

15xPositive

WNBA

organization

14xPositive

Nike

brand

12xPositive

J. Cole

person

10xMixed

1800 Tequila

brand

8xPositive

Hard Rock Bet

brand

6xNeutral

Caitlin Clark

person

5xPositive

Indiana Fever

organization

4xPositive

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